# Charitable QSR Burger Campaigns The A&W Burgers to Beat MS Campaign Supports Canadians with MS By Michael Hemsworth | Published 2023-08-14 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/burgers-to-beat-ms-campaign References: [canadify](https://canadify.com/2023/08/14/aw-canada-celebrates-burgers-to-beat-ms-day-on-august-17-2023/) & [web.aw](https://web.aw.ca)  The A&W Burgers to Beat MS campaign is being run in Canada in support of Canadians living with multiple sclerosis as a way to encourage consumers to get involved in a simple way. The campaign will see $2 from every Teen [Burger](https://www.trendhunter.com/trends/burger-to-king) sold on Thursday, August 17, 2023 donated to [MS Canada](https://www.trendhunter.com/trends/beat-ms-day) with the currently fundraising goal set at $2-million. Consumers can make a purchase via the brand's app, at the drive-thru, for dine-in or takeout to have their order counted towards the goal on the aforementioned date. The A&W Burgers to Beat MS campaign is being promoted with the help of [Toronto Maple Leafs](https://www.trendhunter.com/trends/qsr-deal) defenseman TJ Brodie and his wife Amber and to raise overall awareness for those living with MS. Image Credit: A&W ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 2% | Activity: 10% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Raising Awareness for Charitable Causes:** The A&W Burgers to Beat MS campaign utilizes a combination of celebrity endorsement and customer participation to raise awareness for multiple sclerosis. - **Fundraising Through Consumer Purchases:** By donating a portion of every Teen Burger sold, the A&W Burgers to Beat MS campaign provides an opportunity for consumers to contribute to a charitable cause through their everyday purchases. - **Utilizing Technology for Easy Donations:** The A&W Burgers to Beat MS campaign allows consumers to make donations conveniently via the brand's app, promoting the use of technology to support charitable initiatives. ### Industries Being Reshaped - **Quick Service Restaurants (QSR):** The A&W Burgers to Beat MS campaign highlights the potential for QSRs to engage in charitable campaigns to support social causes. - **Nonprofit Organizations:** The A&W Burgers to Beat MS campaign demonstrates how nonprofit organizations can collaborate with businesses to generate donations and raise awareness for their cause. - **Mobile App Development:** The A&W Burgers to Beat MS campaign showcases the importance of mobile app development for businesses looking to offer seamless donation experiences to their customers. ## Related on Trend Hunter - [Charitable Burger Initiatives](https://www.trendhunter.com/trends/beat-ms-day.md) - [Charitable Qsr Campaigns](https://www.trendhunter.com/trends/burgers-to-beat-ms-day.md) - [Social Good Burgers](https://www.trendhunter.com/trends/burgers-to-beat-ms.md) - [Game Day QSR Deals](https://www.trendhunter.com/trends/qsr-deal.md) - [Family-Assisting QSR Initiatives](https://www.trendhunter.com/trends/mchappy-day.md) - [Game Day Burger Deals](https://www.trendhunter.com/trends/2-burgers.md) - [Sweet-Savory Burger Debuts](https://www.trendhunter.com/trends/steakhouse-teen-burger.md) - [Family-Supporting Restaurant Initiatives](https://www.trendhunter.com/trends/white-spot.md) - [Independent Burger Restaurant-Focused Campaigns](https://www.trendhunter.com/trends/independent-burger-restaurant.md)