# Sushi-Inspired Burger Rolls The Vulgar Chef Turned His McDonalds Big Mac Into Burger Sushi Rolls By Alyson Wyers | Published 2015-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burger-sushi References: [thevulgarchef](http://thevulgarchef.com/2015/01/28/big-mac-sushi/) This unconventional burger sushi from The Vulgar Chef contains [Big Mac ingredients](https://www.trendhunter.com/trends/mcdonalds-chicken-big-mac) rolled in the Japanese fashion. The Big Mac Sushi recipe contains all the actual ingredients from a Big Mac meal. The food blogger even substituted the traditional rice for [McDonalds](https://www.trendhunter.com/trends/mcdonalds-japan-frappe) french fries. He did, however, have to add his own pickles from home before rolling. This unusual fast food burger sushi creation is not The Vulgar Chef's first attempt at using the sushi roll as a vehicle for junk food. Previously he created recipes that included the components of a Thanksgiving dinner as well as ramen sushi rolls and peculiar poutine sushi. Using the roll method, it is possible to try this at home with a number of different ingredients. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 35% | Activity: 12% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Burger Sushi Rolls:** Disruptive innovation opportunity: Creating unique fusion dishes by combining traditional elements of one cuisine with the presentation and technique of another. - **Junk Food Sushi:** Disruptive innovation opportunity: Transforming fast food and junk food into gourmet creations by reimagining their flavors and textures using sushi as a medium. - **Unconventional Food Pairings:** Disruptive innovation opportunity: Experimenting with unexpected ingredient combinations to create exciting and surprising food experiences. ### Who This Affects Most - **Fast Food:** Disruptive innovation opportunity: Developing new and creative ways to approach fast food offerings, combining popular items in inventive ways. - **Culinary Arts:** Disruptive innovation opportunity: Pushing the boundaries of traditional cuisine by exploring unexpected combinations and techniques. - **Food Blogging:** Disruptive innovation opportunity: Pioneering innovative recipes and culinary trends through unique and unconventional food content. ## Related on Trend Hunter - [Make-at-Home Rice Burgers](https://www.trendhunter.com/trends/japanese-rice-burgers.md) - [Cheesy Habanero Rice Burgers](https://www.trendhunter.com/trends/spicy-double-cheese-rice-burger.md) - [Fast-Food Croquette Burgers](https://www.trendhunter.com/trends/croquette-burgers.md) - [Deconstructed Cheeseburger Bowls](https://www.trendhunter.com/trends/cheese-burger-don.md) - [Cheesy Macaroni-Topped Burgers](https://www.trendhunter.com/trends/smac-cheese-burger.md) - [Bread-Based Sushi Foods](https://www.trendhunter.com/trends/doughmakase.md) - [Regionally Inspired Burgers](https://www.trendhunter.com/trends/otona-no-gotouchi-teriyaki-burgers.md) - [NYC-Inspired QSR Burger Menus](https://www.trendhunter.com/trends/new-york-burgers.md) - [Localized QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-taiwan.md)