# Cheese-Filled Skillet Burgers East Coast Wings + Grill Adds the New ‘Say Cheese’ Burger Skillet By Katherine Pendrill | Published 2024-10-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burger-skillet References: [restaurantnews](https://www.restaurantnews.com/east-coast-wings-grill-invites-guests-to-say-cheese-with-limited-time-only-burger-skillet-101624/)  [East Coast Wings + Grill](https://www.trendhunter.com/trends/gochujang-burger) is serving up comfort food this fall with the debut of its new ‘[Say](https://www.trendhunter.com/trends/say-seltzer) Cheese’ Burger [Skillet](https://www.trendhunter.com/trends/breakfast-skillet-bites). Available for a limited time, the new ‘Say Cheese’ Burger Skillet consists of a burger featuring two seasoned quarter-pound Angus beef patties, topped with your choice of cheese, served on a lightly toasted bun, and then cut into two halves. The burger halves are then laid down in a sizzling skillet filled with either melted beer cheese or savory nacho cheese. As Ashley Mitchell, VP of Marketing for East Coast Wings + Grill, explains, "“Our new ‘Say Cheese’ Burger Skillet highlights East Coast Wings + Grill’s commitment to blending guest feedback with the latest food trends. As we continue to evolve our menu, this fall feature captures the perfect combination of comfort food and a fun, contemporary twist that our guests crave.” Image Credit: East Coast Wings + Grill ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 16% | Activity: 27% | Freshness: 30% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Cheese-infused Comfort Food:** The infusion of multiple types of cheese into traditional comfort foods elevates flavor and creates a premium dining experience. - **Sizzling Skillet Presentations:** Serving dishes in hot skillets enhances the sensory experience and adds a dramatic flair appealing to diners seeking unique meal presentations. - **Limited-time Menu Innovations:** Introducing seasonal or limited-time menu items can drive excitement and urgency, encouraging frequent visits and customer trial. ### Industries Being Reshaped - **Restaurant and Food Services:** Creative and interactive food presentations can set eateries apart by offering diners immersive and memorable dining experiences. - **Culinary Tourism:** Unique and high-quality menu items can attract food enthusiasts and travelers seeking novel dining experiences within various locales. - **Cheese Manufacturing:** Integrated use of diverse cheese varieties in innovative recipes can expand market demand and introduce new product applications for cheese manufacturers. ## Related on Trend Hunter - [Korean-Inspired Chili Paste Burgers](https://www.trendhunter.com/trends/gochujang-burger.md) - [Crispy Cheese-Encircled Burgers](https://www.trendhunter.com/trends/cheese-skirt-burger.md) - [Grilled Cheese-Inspired Burgers](https://www.trendhunter.com/trends/grilled-cheese-steakburger.md) - [Macaroni and Cheese Burgers](https://www.trendhunter.com/trends/scorchin-hot-mac-cheese.md) - [Cheesy Macaroni-Topped Burgers](https://www.trendhunter.com/trends/smac-cheese-burger.md) - [Grilled Cheese Burger Sandwiches](https://www.trendhunter.com/trends/grilled-cheese-cheeseburger.md) - [Spicy Cheddar Cheeseburgers](https://www.trendhunter.com/trends/in-your-face-cheeseburger.md) - [Cheesy Midwestern-Style Burgers](https://www.trendhunter.com/trends/wisconsin-big-cheese-pub-burger.md) - [Hybrid Quesadilla Burgers](https://www.trendhunter.com/trends/quesadilla-burger.md)