# Branded Fast Food Puzzles The Burger Puzzle from McDonald’s Belgium Forms a Giant Burger By Laura McQuarrie | Published 2020-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burger-puzzle References: [designtaxi](https://designtaxi.com/news/409774/McDonald-s-Creates-500-Piece-Puzzle-So-You-Can-Stack-Up-Your-Own-Burgers-At-Home/) & [instagram](https://www.instagram.com/p/B_XmiQfHhV_/?utm_source=ig_embed) During lockdown, many people are turning to low-tech activities like activity books and puzzles and to keep people occupied, McDonald’s Belgium created a 500-piece, limited-edition Burger Puzzle. The puzzle comes together to form a giant burger and it's touted as “the first McDonald’s burger with not one or two, but hundreds of pieces of meat." During a giveaway in April, boxes of the puzzles were given out to customers. As people self-quarantine, many are putting together puzzles that they might not otherwise try, especially ones with more pieces than they might have ever attempted. At a time when people can't have familiar experiences from fast food chains and other establishments, brands are developing other ways to interact with loyal fans at home. Image Credit: TBWA\Belgium ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 69% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Low-tech Activities:** Opportunity to create unique and engaging low-tech activities for people during lockdown. - **Branded Puzzle Experiences:** Opportunity for brands to create branded puzzles and activity books to keep customers engaged and entertained. - **Creative Giveaways:** Opportunity for brands to conduct giveaways of unique and limited-edition products to connect with customers during self-quarantine. ### Who This Affects Most - **Fast Food Chains:** Fast food chains can explore the creation of branded puzzles and activities to engage with customers at home during lockdown. - **Publishing and Entertainment:** Publishing and entertainment industries can leverage the trend of puzzles and activity books to develop innovative and interactive experiences for customers. - **Marketing and Advertising:** Marketing and advertising agencies have an opportunity to collaborate with brands and create unique giveaways and experiences that promote customer engagement and loyalty. ## Related on Trend Hunter - [Frozen Dessert-Themed Puzzles](https://www.trendhunter.com/trends/magnum-x-designer-puzzle.md) - [Food Appreciation Puzzles](https://www.trendhunter.com/trends/puzzle-thing-ny-heart.md) - [Cartoon-Inspired Puzzle Sets](https://www.trendhunter.com/trends/the-simpsons-krusty-burger.md) - [Edible Chocolate Puzzles](https://www.trendhunter.com/trends/chocolate-puzzles.md) - [Burger-Themed DIY Cat Houses](https://www.trendhunter.com/trends/mcdonalds-cat-boxes.md) - [Immersive RGB Show Puzzles](https://www.trendhunter.com/trends/clementoni.md) - [Tourism-Inspired Burgers](https://www.trendhunter.com/trends/square-burgers.md) - [Intimate Jigsaw Puzzles](https://www.trendhunter.com/trends/limited-edition-puzzle.md) - [Branded Aperitif Puzzles](https://www.trendhunter.com/trends/pernod-ricard-4.md)