# Alcoholic Burger Pairings The Mandarin Oriental Singapore Serves Up Burgers and Burgundy By Jana Pijak | Published 2015-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burger-pairing References: [luxurytrump](http://luxurytrump.com/winedine/burgers-and-burgundy/) & [mandarinoriental](http://www.mandarinoriental.com/singapore/fine-dining/axis-bar-and-lounge/) The [Mandarin Oriental Singapore](https://www.trendhunter.com/trends/mandarin-orange-sparkling-water) is not only known for its luxurious accommodations but is also a go-to place for high tea ceremonies and most recently, an upscale fast food experience that features [alcoholic burger pairings](https://www.trendhunter.com/trends/shake-shack-union-station). The hotel's Burgers and Burgundy service is a luxe take on the traditional fast food dining and features a curated plate of three [artisanal sliders](https://www.trendhunter.com/trends/oblix-happy-hour). The bite-sized burgers are paired with a signature wine that is said to enhance their flavor. The Mandarin Oriental Singapore's elegant burger pairings go far beyond fountain drinks and beer and instead appeal to a luxury-focused consumer. This unforgettable fast food experience is reflective of consumers' desire for exclusivity, even when it comes to something as traditional as indulging in fast food while travelling. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 38% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Upscale Fast Food Dining:** There is an opportunity to create upscale fast food dining experiences that offer curated menus and unique pairings to cater to luxury-focused consumers. - **Alcoholic Food Pairings:** Combining food with alcoholic beverages in innovative ways can create unique dining experiences and appeal to consumers looking for exclusivity. - **Luxury-focused Consumer Experiences:** Providing luxury-focused consumer experiences, even in traditionally casual settings like fast food, can cater to the growing demand for exclusive and memorable experiences. ### Where This Applies - **Hospitality:** Upscale hotels and resorts can incorporate curated food and beverage pairings into their dining offerings to provide unique and luxurious experiences for their guests. - **Food and Beverage:** Restaurants and bars can explore new ways of combining alcoholic beverages with food, creating innovative menus that cater to consumers seeking premium dining experiences with unique pairings. - **Travel and Tourism:** Within the travel and tourism industry, offering exclusive and high-end dining experiences, such as upscale fast food with alcoholic pairings, can attract luxury-seeking travelers looking for memorable experiences. ## Related on Trend Hunter - [Purveyor QSR Burgers](https://www.trendhunter.com/trends/mcdonalds-singapore.md) - [QSR Wine Pairing Bundles](https://www.trendhunter.com/trends/carls-jr-wine-pairing-bundle.md) - [Burger-Infused Cocktails](https://www.trendhunter.com/trends/burger-infused-cocktail.md) - [Burger-Friendly Wine Ranges](https://www.trendhunter.com/trends/greasy-fingers-wines.md) - [Luxe Fast Food Meals](https://www.trendhunter.com/trends/the-truffle-table.md) - [Burger Pairing Beers](https://www.trendhunter.com/trends/tangerine-beer.md) - [Sichuan Fried Chicken Burgers](https://www.trendhunter.com/trends/chilli-fried-chicken-burger.md) - [Gold Leaf-Topped Sliders](https://www.trendhunter.com/trends/rich-n-famous.md) - [Tangy Truffle Honey Burgers](https://www.trendhunter.com/trends/the-seor-frenchie.md)