# Burger Chain-Mocking Halloween Ads Burger King's Halloween Ad is Once Again Spoofing McDonald's By Ell Smith | Published 2020-10-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/burger-kings-halloween-ad References: [adweek](https://www.adweek.com/agencies/burger-king-ronald-mcdonald-ghost-voice-activated-bloody-mary-stunt/) & [burgerking.dk](https://www.burgerking.dk/) Burger King's Halloween ad is once again spoofing McDonald's, by summoning the ghost of Ronald McDonald in a Bloody Mary-style ad spot. Most adults can remember standing in front of a bathroom mirror, repeating 'Bloody Mary' three times and waiting for a ghostly encounter. Burger King was inspired by the child's tale, and re-imagined it to celebrate the season, while doing what the brand does best - mocking one of its top competitors. In the ad, viewers can see an upcoming stunt in which the chain installed two-way voice-activated smart mirrors in their stores throughout Denmark and Sweden. When the customer says "Cancelled Clown" three times, the lights turn off, and a terrifying resurrected clown appears in the mirror, stunning the customer. Image Credit: Burger King / INGO Stockholm ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 74% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Spoofing Competitors:** Businesses can leverage the strategy of spoofing competitors to create buzz and engage with their target audience. - **Interactive Advertising:** The use of voice-activated smart mirrors demonstrates the potential of interactive advertising to captivate and surprise customers. - **Holiday-themed Marketing:** Holiday-themed marketing campaigns can be a successful way for businesses to tap into the seasonal spirit and connect with consumers. ### Who This Affects Most - **Fast Food:** Fast food chains can embrace disruptive innovation by incorporating interactive elements into their marketing strategies. - **Advertising:** The spoofing of competitors in advertisements presents opportunities for creative and attention-grabbing campaigns within the advertising industry. - **Retail:** The use of voice-activated smart mirrors showcases the potential for interactive experiences in retail settings, enhancing customer engagement. ## Related on Trend Hunter - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Halloween-Celebrating QSR Menus](https://www.trendhunter.com/trends/burger-king-monster-menu.md) - [Spooky Autumnal QSR Burgers](https://www.trendhunter.com/trends/ghosts-whopper-sandwich.md) - [Movie-Inspired Halloween Menus](https://www.trendhunter.com/trends/addams-family.md) - [Extra Spicy Autumnal Burgers](https://www.trendhunter.com/trends/ghost-pepper-whopper.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Glowing QSR Halloween Buckets](https://www.trendhunter.com/trends/burger-king-trickorheat-bucket.md) - [Exclusive Spooky Season Meals](https://www.trendhunter.com/trends/creepy-and-kooky-meal.md) - [Spicy Ghost Pepper Burgers](https://www.trendhunter.com/trends/the-ghost-burger.md)