# Broomstick Drive-Thru Stunts Burger King's Broom-Thru is Giving Out Free Whoppers By Ell Smith | Published 2020-10-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/burger-kings-broomthru References: [adweek](https://www.adweek.com/brand-marketing/burger-king-brazil-conjures-witchy-free-whopper-promotion-for-halloween/) & [twitter](https://twitter.com/BurgerKingBR/status/1321186607739949057?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1321186607739949057%7Ctwgr%5Eshare_3&ref_url=https%3A%2F%2Fwww.adweek.com%2Fbrand-marketing%2Fburger-king-brazil-conjures-witchy-free-whopper-promotion-for-halloween%2F) [Burger King's](https://www.trendhunter.com/trends/a-monster-menu) Broom-Thru is another creative stunt from the brand, encouraging consumers to get a little more playful when it comes to ordering their lunch. On October 31st, consumers traveling through Burger King's drive-thru by broomstick can receive a [free Whopper](https://www.trendhunter.com/trends/whopper-tattoo). This initiative, which is set in Brazil, aims to provide consumers with a little humour during dark times. The ad was launched alongside a video, in which a man cleaning his apartment quickly realizes his broom has a lot more than just cleaning potential. According to Rafael Donato, vp executive director at [David São Paulo](https://www.trendhunter.com/trends/poop-emoji-ice-cream), “Like face masks, hand sanitizers and toilet paper, brooms have proved an indispensable tool during the quarantine in Brazil." Image Credit: Burger King ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 71% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Playful Drive-thru Stunts:** Innovative drive-thru promotions like Burger King's Broom-Thru are engaging consumers and adding an element of fun to the ordering experience. - **Humorous Marketing Initiatives:** Companies are using humor in their marketing campaigns, like Burger King's Broom-Thru, to provide a lighthearted escape during challenging times. - **Creative Uses of Everyday Objects:** Brands are finding innovative ways to repurpose everyday items, such as brooms, in order to create unique and attention-grabbing promotions. ### Who This Affects Most - **Fast Food:** Fast food chains, like Burger King, can adopt playful drive-thru stunts to attract and engage customers, ultimately increasing sales and brand loyalty. - **Marketing and Advertising:** Marketing agencies can explore humorous marketing initiatives to help their clients stand out in crowded markets and create memorable brand experiences. - **Creative Promotion:** Brands in various industries can take inspiration from Burger King's creative use of everyday objects to design unique and attention-grabbing promotions for their products or services. ## Related on Trend Hunter - [Halloween-Themed QSR Burgers](https://www.trendhunter.com/trends/franken-whopper.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Halloween-Celebrating QSR Menus](https://www.trendhunter.com/trends/burger-king-monster-menu.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md) - [QSR Burger Chain Campaigns](https://www.trendhunter.com/trends/whopper-island.md) - [Show-Inspired QSR Menus](https://www.trendhunter.com/trends/stranger-things-meals-campaign.md) - [Glowing QSR Halloween Buckets](https://www.trendhunter.com/trends/burger-king-trickorheat-bucket.md) - [Spooky Autumnal QSR Burgers](https://www.trendhunter.com/trends/ghosts-whopper-sandwich.md) - [Fantastical Fast Food Menus](https://www.trendhunter.com/trends/how-to-train-your-dragon-menu.md)