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# Bizarre AI-Created Burger Ads
Burger King's AI Ads are Bizarre and Memorable

By Ell Smith | Published 2018-09-28 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/burger-kings-ai
References: [adweek](https://www.adweek.com/creativity/burger-king-mocks-the-creative-power-of-ai-with-these-wonderfully-ridiculous-commercials/) & [burgerking](https://burgerking.ca/)

[Burger King's](https://www.trendhunter.com/trends/ailloween) [AI ads](https://www.trendhunter.com/trends/make-ai-mediocre-again) remind consumers that in a technologically advanced age, the touch of human creativity is sometimes necessary.

Thousands of the fast food chain's ads were fed through an AI algorithm, and eventually, a deep-learning robot wrote fresh content based on the chain's past copy. The end result, are commercials that feature phrases like "the chicken crossed the road to become a sandwich" or descriptions such as "a bed of mayonnaise for extra sleep."

When it comes to marketing, Burger King is no stranger to [the hilarious and the bizarre](https://www.trendhunter.com/trends/believe-campaign). This recent ad series incorporates both, ultimately offering a strange but memorable ad that plays into the excitement and concern surrounding AI advancements.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 12% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### What Makes This Trend Stand Out

- **AI-generated Ads:** Using AI algorithms to generate ad content opens up new possibilities for creating memorable and unconventional advertisements.
- **Human-centric Marketing:** In a technologically advanced age, incorporating human creativity into marketing campaigns can help to bring a personal touch and resonate with consumers.
- **Embracing the Bizarre:** Embracing bizarre and unconventional elements in advertising can help brands stand out and capture attention in a crowded market.

### Sectors Adopting This

- **Fast Food:** The fast food industry can leverage AI-generated ads to create unique and memorable campaigns that resonate with target consumers.
- **Advertising and Marketing:** The advertising and marketing industry can explore the use of AI algorithms to create innovative and unconventional advertisements that challenge traditional approaches.
- **Technology:** Advancements in AI technology offer opportunities for the technology industry to develop more sophisticated algorithms for creative content generation in various sectors, including advertising.

## Related on Trend Hunter

- [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md)
- [Branded AI-Generated Short Films](https://www.trendhunter.com/trends/aigenerated-short-films.md)
- [AI-Fuelled QSR Animated Commercials](https://www.trendhunter.com/trends/mcdonalds-japan-1.md)
- [AI-Embracing Asian Cuisine Ads](https://www.trendhunter.com/trends/teriyaki-madness-whats-with-bob.md)
- [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md)
- [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md)
- [AI-Generated Ketchup Ads](https://www.trendhunter.com/trends/It-has-to-be-Heinz-1.md)
- [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md)
- [AI-Ketchup Drawing Ads](https://www.trendhunter.com/trends/heinz-ai-ketchup.md)