# Hamburger Eyeshadow Adverts The Netherlands Burger King Ad Boasts Beefy Makeup By Jordy E | Published 2012-03-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king2 References: [refinery29](http://www.refinery29.com/burger-king-eye-makeup?utm_source=feed&utm_medium=rss) & [burgerking.nl](http://www.burgerking.nl/) The Netherlands Burger King team has released a highly artistic marketing campaign. In contrast to the usual fast food advertisements that feature appetizing displays of company menus, this project features a [novel collaboration with the beauty industry](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign). The eclectic display of brown, yellow, green and white-tinged eye make-up presents a new approach to public relations. Altogether depicting a sesame seed bun encasing pickles, onions and a [charcoal beef patty](https://www.trendhunter.com/trends/burger-king-monster-menu), the Netherlands-approved scheme targets a beauty-savvy female audience, and especially those with a stake in the cosmetics sector. The merger of a feminine enterprise with the Burger King name on behalf of the Netherlands corporation signifies a new promotion direction. As far as impact goes, these posters will not be overlooked by those who can appreciate the intricate design. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 57% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Artistic Marketing:** Exploring artistic marketing strategies can help businesses differentiate themselves and capture attention in a crowded market. - **Collaboration in Advertising:** Collaborating with unexpected industries, such as beauty, can create unique and memorable advertising campaigns. - **Novel Approaches to Public Relations:** Incorporating unconventional elements like makeup can attract new audiences and generate PR buzz. ### Sectors Adopting This - **Fast Food:** Fast food chains can consider partnerships with beauty brands to create innovative marketing initiatives. - **Beauty:** Beauty companies can explore collaborations with unrelated industries, such as food, to promote their products to new audiences. - **Advertising:** The advertising industry can embrace unconventional methods to help brands stand out and engage consumers in new and exciting ways. ## Related on Trend Hunter - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Burger Branded Button-Ups](https://www.trendhunter.com/trends/bbh.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Filmic Pink Burgers](https://www.trendhunter.com/trends/bk-barbie-combo.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Grocery-Themed Holiday Cosmetics](https://www.trendhunter.com/trends/benemart.md) - [Grayscale Burger Restaurants](https://www.trendhunter.com/trends/burger-king-france-anti-bullying.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md)