# Free Food-Promoting Campaigns Burger King is Giving Away Free Whoppers in Exchange for a Review By Bryce Mason | Published 2022-05-18 | Updated 2022-05-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king-whopper References: [thedrum](https://www.thedrum.com/news/2022/05/18/burger-king-calls-out-disgruntled-patrons-911-radio-campaign)  Burget King has recently developed an innovative campaign to generate further interaction and engagement from supporters. The new commercial features actual 911 calls. In the call to a dispatcher, you can hear a disgruntled woman sitting in a drive-through who wants deputies to come down and help correct her order. The dispatcher responds by letting the woman know there is nothing she can do unless they serve her a [harmful cheeseburger](https://www.trendhunter.com/trends/honest-burgers). The hilarious fun-spirited commercial was designed to generate feedback from customers. [Burger King](https://www.trendhunter.com/trends/whopper-swapper) is now implementing a policy where you can leave a review on the site and receive a [free Whopper](https://www.trendhunter.com/trends/lidl-uk-national-burger-day). "When we say ‘Have It Your Way’ we truly mean it. Giving feedback in the right channel is crucial, regardless of whether it’s negative or positive – so we’re encouraging our guests to speak their mind in a forum where we can best learn and truly make an impact,” said Iwo Zakowski global head of brand marketing at Burger King. Image Credit: Burger King ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 26% | Activity: 73% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Food Review Exchange:** More companies can incentivize customers to leave reviews in exchange for free food or other products, providing a potential boost in feedback and engagement. - **Creative Advertising Techniques:** Businesses can look for new and innovative ways to utilize humor or unique storytelling in their advertising campaigns to generate interaction and feedback from customers. - **Customer Feedback Emphasis:** Companies can prioritize customer feedback by creating designated channels and incentives for customers to leave reviews or suggestions, leading to a better understanding of customer needs and preferences. ### Industries Being Reshaped - **Fast Food:** Fast food chains can explore creative advertising techniques and prioritize customer feedback by incentivizing reviews to improve customer engagement and satisfaction. - **E-commerce:** E-commerce businesses can incentivize customers to leave reviews for products in exchange for discounts or free items to encourage positive feedback and trust in their products. - **Retail:** Retail stores can prioritize customer feedback and incentivize leaving reviews to better understand customer preferences and provide a more tailored customer experience. ## Related on Trend Hunter - [Free Vegan Fast-Food Promotions](https://www.trendhunter.com/trends/whopper-swapper.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Consumer-Driven QSR Burger Contests](https://www.trendhunter.com/trends/million-dollar-whopper-contest.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md) - [Complimentary Burger QSR Campaigns](https://www.trendhunter.com/trends/free-burger-day.md) - [Data-Driven QSR Campaigns](https://www.trendhunter.com/trends/bk-unwrapped.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Free Appetizer Promotions](https://www.trendhunter.com/trends/french-toast-stick.md)