# Fast Food Financial Bailouts Burger King's Guerrilla Wallet Campaign By Marissa Brassfield | Published 2008-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king-wallet-guerrilla References: [sogoodblog](http://www.sogoodblog.com/2008/11/19/burger-king-has-dropped-their-wallet/) & [www3.timeoutny](http://www3.timeoutny.com/chicago/blog/out-and-about/?p=10331) [Burger King](https://www.trendhunter.com/trends/burger-glitch)’s latest [guerrilla marketing campaign](https://www.trendhunter.com/trends/burger-kings-new-campaign) involves a cash-stuffed wallet that is meant to reward Good Samaritans. Agents were sent out in Chicago and Orlando to intentionally drop their wallets in a public place. Inevitably, these wallets are picked up by a stranger. Upon opening the wallet, they see a note from Burger King that says, “Don’t worry about lost & found. The King wants you to keep this wallet and everything in it.” The Burger King wallets contain real cash in amounts that range from $1-$100, a Burger King gift card, a map of area [Burger King fast food restaurants](https://www.trendhunter.com/trends/double-char), and a mock driver’s license that features the King. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 60% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Guerrilla Marketing:** Disruptive innovation opportunity: Brands can leverage guerrilla marketing tactics, such as dropping wallets with rewards, to engage and surprise consumers in unique ways. - **Reward-based Marketing:** Disruptive innovation opportunity: Companies can implement reward-based marketing strategies, like Burger King's cash-stuffed wallets, to create positive experiences and build customer loyalty. - **Experiential Marketing:** Disruptive innovation opportunity: Brands can explore experiential marketing techniques, such as using interactive elements like mock driver's licenses, to create memorable and immersive brand experiences. ### Who This Affects Most - **Fast Food:** Disruptive innovation opportunity: Fast food chains can adopt creative marketing campaigns, like Burger King's guerrilla wallet campaign, to stand out in a competitive industry and attract new customers. - **Marketing and Advertising:** Disruptive innovation opportunity: Marketing and advertising agencies can assist brands in developing unique and attention-grabbing campaigns, such as reward-based marketing initiatives and experiential strategies. - **Retail:** Disruptive innovation opportunity: Retailers can employ experiential marketing tactics, similar to Burger King's use of mock driver's licenses, to enhance the customer shopping experience and drive sales. ## Related on Trend Hunter - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md) - [Cleverly-Disguised Fountain Cups](https://www.trendhunter.com/trends/undercover-cups.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Burger Branded Button-Ups](https://www.trendhunter.com/trends/bbh.md) - [Consumer-Driven QSR Burger Contests](https://www.trendhunter.com/trends/million-dollar-whopper-contest.md) - [QSR Burger Chain Campaigns](https://www.trendhunter.com/trends/whopper-island.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Playful Hamburger Campaigns](https://www.trendhunter.com/trends/burgercuda.md)