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# Warrior Moms for Healthy Lunches
Burger King 'The Battle is Over' Ads

By Ayman | Published 2008-09-25 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king-the-battle-is-over
References: [adsoftheworld](http://adsoftheworld.com/media/print/burger_king_uk_warrior_mums_2?size=_original)

These ads for [Burger King UK](https://www.trendhunter.com/trends/burger-king-uk-campaign) depict moms as samurai warriors and knights and assures them that [the lunch battle](https://www.trendhunter.com/trends/mcdonalds-japan-street-burgers) is over.

Thanks to the new BK Angus Mini-Burgers, a perennial kid favorite that is prepared with quality that any mom can feel good about, moms can now enjoy a peaceful battle-free day.

What I like best about these ads is not the overall concept, which is pretty solid in itself, but the execution--the [samurai outfit](https://www.trendhunter.com/trends/samurai-menu) and knight armor are creatively built out of cooking and kitchen tools.

The June 2008 campaign was photographed by Tony D’Orio for Crispin Porter + Bogusky with the creative team of Rob Reilly, James Dawson-Hollis, Bill Wright, Lynn Born, Dan Treichel, Andrew Ure, and Michael Ludwig.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 24% | Activity: 37% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Warrior Moms:** Empowering moms in advertising can disrupt traditional gender stereotypes in marketing.
- **Quality Kids' Meals:** High-quality ingredients and more nutritious fast food options can disrupt the notion of fast food as unhealthy.
- **Creative Advertising:** Innovative ad campaigns that use unique and unconventional concepts can disrupt traditional advertising methods.

### Sectors Adopting This

- **Fast Food:** Fast food restaurants can disrupt the industry by appealing to health-conscious parents who want high-quality and nutritious options for their kids.
- **Marketing and Advertising:** Ad agencies can disrupt the industry by creating campaigns that challenge traditional gender roles and use creative concepts.
- **Consumer Goods:** Consumer goods companies can disrupt the industry by offering healthier, high-quality options that appeal to parents' desire for better nutrition for their children.

## Related on Trend Hunter

- [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md)
- [Plant-Based QSR Campaigns](https://www.trendhunter.com/trends/confusing-times.md)
- [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md)
- [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md)
- [Honest Mealtime Campaigns](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids.md)
- [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md)
- [Vibrant Cafeteria-Inspired Campaigns](https://www.trendhunter.com/trends/the-lunchables-effect.md)
- [Comforting Oat Bar Ads](https://www.trendhunter.com/trends/campaign-for-bobos.md)
- [Independent Burger Restaurant-Focused Campaigns](https://www.trendhunter.com/trends/independent-burger-restaurant.md)