# Soliciting Logo Subversion DIY Shirts at the Burger King Studio By Marissa Brassfield | Published 2008-11-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king-studio References: [marktd](http://www.marktd.com/2008/11/have-it-your-way.html) & [burgerkingstudio](http://www.burgerkingstudio.com/create/) Talk about branding: Fast-food giant Burger King has launched their [Burger King Studio](https://www.trendhunter.com/trends/burger-king-and-fila), which allows users to create their own personalized [Burger King shirts](https://www.trendhunter.com/trends/subway-3) using preselected [BK](https://www.trendhunter.com/trends/bk-unwrapped) icons. The DIY shirts came after the wild success of a Chicago event on October 24th in which five designers and artists exhibited their iterations of the iconic fast food chain. To create your own Burger King shirt, just click and drag elements onto the shirt. You can tweak their orientation, color and size. When you're finished, the shirt is then silkscreened and sent to you. If you're not feeling creative, click Randomize for an already-submitted design. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 67% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [DIY](https://www.trendhunter.com/diy) ## Key Themes ### Why This Trend Is Growing - **Personalized DIY Shirts:** Disruptive innovation opportunity: Develop a platform that offers personalized DIY shirts for various brands beyond fast food chains. - **User-generated Branding:** Disruptive innovation opportunity: Create a digital tool that allows users to design and customize branding materials for their businesses. - **Silkscreen Printing Services:** Disruptive innovation opportunity: Integrate advanced technology and automation into silkscreen printing services to improve efficiency and customization options. ### Industries Being Reshaped - **Fast Food:** Disruptive innovation opportunity: Explore creative ways to engage customers in brand promotion and personalization. - **E-commerce:** Disruptive innovation opportunity: Develop an online platform that facilitates personalized product design and manufacturing. - **Printing and Materials:** Disruptive innovation opportunity: Use advanced materials and printing techniques to offer customizable and on-demand product solutions. ## Related on Trend Hunter - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [QSR-Collaborative Streetwear Designs](https://www.trendhunter.com/trends/burger-king-and-fila.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [Sauce-Proof Shirts](https://www.trendhunter.com/trends/sauce-proof-shirts.md) - [Consumer-Driven QSR Burger Contests](https://www.trendhunter.com/trends/million-dollar-whopper-contest.md) - [Show-Inspired Burger Menus](https://www.trendhunter.com/trends/spongebob-menu.md) - [Free Food-Promoting Campaigns](https://www.trendhunter.com/trends/burger-king-whopper.md) - [AI-Generated QSR Items](https://www.trendhunter.com/trends/signature-collection-with-ai.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md)