# Retro Rap Burger Promos Burger King's SpongeBob SquarePants Kids' Meal Ad By TopDog | Published 2009-04-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king-spongebob References: [parentdish](http://www.parentdish.com/2009/04/09/burger-king-ad-inappropriate-for-kids/) The latest installment of advertising for [Burger King](https://www.trendhunter.com/trends/spongebob-menu) features a parody to Sir-Mix-a-Lot’s one-hit wonder “Baby Got Back” that has parents feeling ill at ease. The ad, which is intended to be for the new [SpongeBob SquarePants](https://www.trendhunter.com/trends/serious-eats) kids' meal, has left some viewers confused about the scope of Burger King's objectives. What seems to be the usual awkward Burger King-style video turns borderline distasteful and somewhat confusing. Should children be targeted with the sensationalizing of booties and SpongeBob SquarePants when thinking of food? ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 23% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Parody Advertising:** Opportunity for brands to create humorous and memorable ads by parodying popular songs or cultural references. - **Controversial Marketing:** Brands can generate buzz and discussion by pushing boundaries and provoking mixed reactions with their advertisements. - **Targeting Children:** Companies can develop creative ways to engage and market to children while considering the appropriateness of the content for their target audience. ### Who This Affects Most - **Fast Food:** Fast food chains can leverage creative and attention-grabbing ads to differentiate themselves in a competitive market. - **Advertising:** The advertising industry can explore new strategies and techniques to capture the attention and interest of consumers. - **Children's Entertainment:** Companies involved in children's entertainment can collaborate with brands to create engaging and age-appropriate marketing campaigns. ## Related on Trend Hunter - [Show-Inspired Burger Menus](https://www.trendhunter.com/trends/spongebob-menu.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Rewritten Christmas Song Ads](https://www.trendhunter.com/trends/hijacking-christmas.md) - [Cartoon-Inspired Burger Meals](https://www.trendhunter.com/trends/krabby-patty-kollab.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md) - [Cartoon-Inspired Burger Meals](https://www.trendhunter.com/trends/krabby-patty-burger.md) - [Plant-Based QSR Campaigns](https://www.trendhunter.com/trends/confusing-times.md) - [Filmic Pink Burgers](https://www.trendhunter.com/trends/bk-barbie-combo.md)