# Live Shower Crooning The Burger King Singing in the Shower Campaign By andy vincent | Published 2009-12-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king-singing-in-the-shower References: [singingintheshower](http://www.singingintheshower.co.uk) The Burger King Singing in the Shower campaign launched today, and involves the world’s first guilt-free showercam to give hungry Brits a fly-on-the-wall view of South London's 20-year-old Sam and her singing antics. The campaign kicked off with Madonna’s ‘Like a Virgin,' which will be followed by other shower classics--along with different Burger King-inspired bikinis--voted for by viewers. There are also free breakfasts on the site and the chance to win a date with the singing lady in question. The Burger King Singing in the Shower campaign has received polarized opinions across blogs and [Twitter](https://www.trendhunter.com/trends/sunrise-carolers)--most people absolutely love it but some think it oversteps the mark. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 68% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Virtual Engagement Experiences:** By using innovative technologies like showercams, brands can create immersive and interactive experiences that engage consumers in new and unique ways. - **User-generated Content Campaigns:** Inviting users to vote for their favorite shower classics and participate in the campaign encourages user engagement and creates a sense of ownership and connection with the brand. - **Social Media Response Analysis:** Analyzing the polarized opinions and feedback on blogs and Twitter can provide valuable insights for brands to understand consumer sentiment and fine-tune their marketing strategies accordingly. ### Who This Affects Most - **Fast Food:** Fast food chains can explore creative and attention-grabbing campaigns like Singing in the Shower to enhance brand visibility and attract new customers. - **Entertainment:** The entertainment industry can leverage interactive experiences and user-generated content campaigns to generate buzz, increase audience engagement, and drive ticket sales. - **Market Research:** Companies specializing in market research can offer social media response analysis services to help brands measure the impact and perception of their campaigns and make data-informed decisions. ## Related on Trend Hunter - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Free Food-Promoting Campaigns](https://www.trendhunter.com/trends/burger-king-whopper.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Data-Driven QSR Campaigns](https://www.trendhunter.com/trends/bk-unwrapped.md) - [QSR Burger Chain Campaigns](https://www.trendhunter.com/trends/whopper-island.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Consumer-Driven QSR Burger Contests](https://www.trendhunter.com/trends/million-dollar-whopper-contest.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md)