# Horrorvertising Burger King's ‘Open Late' Campaign Caters to Scary Villains By Luisa Amanda Gomes | Published 2010-03-31 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king-open-late References: [adpunch.org](http://www.adpunch.org/entry/burger-king-open-until-4am-for-the-dark/) [Burger King](https://www.trendhunter.com/trends/addams-family)’s ‘Open Late’ campaign is a throwback to everyone’s favorite horror movie villains. Now that all [Burger Kings](https://www.trendhunter.com/trends/ailloween) are open until 4 am in the morning, the burger restaurant can accommodate the hunger of those who work odd hours. This is great news for the likes of Chucky, Freddy and Jason! They no longer have to worry about their appetite after a long night of terrorizing their victims. Maybe I’ll even get a late meal at Burger King just so I can catch a glimpse of my favorite villain. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 79% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Horrorvertising:** Burger King's 'Open Late' campaign taps into the trend of using horror movie villains as marketing icons. - **Late Night Dining:** Burger King's extended hours provide an opportunity for other restaurants and fast-food chains to explore catering to customers with late-night cravings and odd work hours. - **Nostalgia Marketing:** The use of iconic horror villains in Burger King's campaign highlights the trend of leveraging nostalgia to create a connection with consumers. ### Who This Affects Most - **Fast Food and Restaurants:** Burger King's campaign opens up opportunities for the fast food industry to target late-night diners and explore new ways to entice them. - **Marketing and Advertising:** The success of Burger King's horrorvertising campaign showcases the potential for marketers to tap into nostalgia and create unique, attention-grabbing promotional strategies. - **Film and Entertainment:** The collaboration between Burger King and horror movie villains opens up possibilities for cross-promotion between the film and food industries, creating innovative marketing experiences. ## Related on Trend Hunter - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Halloween-Celebrating QSR Menus](https://www.trendhunter.com/trends/burger-king-monster-menu.md) - [Horror-Themed QSR Short Films](https://www.trendhunter.com/trends/jack-in-the-box-feeding-time.md) - [After-Dark Pizza Ads](https://www.trendhunter.com/trends/market-street-halloween-pizza.md) - [Movie-Inspired Halloween Menus](https://www.trendhunter.com/trends/addams-family.md) - [Exclusive Spooky Season Meals](https://www.trendhunter.com/trends/creepy-and-kooky-meal.md) - [Horror Franchise Soda Ranges](https://www.trendhunter.com/trends/fanta-sodas.md) - [Late-Night Fast Food Restaurants](https://www.trendhunter.com/trends/white-castle-night-castle.md) - [Spooky Autumnal QSR Burgers](https://www.trendhunter.com/trends/ghosts-whopper-sandwich.md)