# Chicken Burger Motels The Burger King Motel Allows Chicken Lovers to Cheat on Beef By Michael Baxter | Published 2014-04-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king-motel References: [psfk](http://www.psfk.com/2014/04/burger-king-cheat-on-beef.html) & [burgerking](http://www.burgerking.ca/) The [Burger King](https://www.trendhunter.com/trends/plant-based-chicken-nuggets) motel creates a safe haven for chicken lovers to safely cheat on beef without anyone knowing. The motel is decked out with Burger King paraphernalia to help push its [new chicken burger](https://www.trendhunter.com/trends/kfc-cheesy-melt-burger). New Zealanders love their chicken, so much so that they need a whole motel dedicated to their secret obsessions. Beef is Burger King’s biggest export so when a new meat enters the ring it can cause a bit of strife. There’s even a video showing a customer cheating on his beef with chicken. At the end of the day it is an ad but considering its interactivity, it shows that taking advertising a step further can make for a more fun and interesting experience. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 26% | Activity: 79% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Chicken Burger Motels:** The trend of creating themed motels can be expanded to cater to specific food and beverage preferences. - **Brand Immersion Advertising:** The trend of immersive advertising can be utilized to create unique and memorable experiences for customers. - **Alternative Protein Options:** The trend of alternative protein options can provide opportunities for businesses to diversify their product offerings and cater to changing consumer preferences. ### Who This Affects Most - **Hospitality:** The hospitality industry can incorporate thematic elements in their lodgings to offer unique and personalized experiences. - **Advertising:** The advertising industry can explore more interactive ways to market products and create memorable experiences for customers. - **Food and Beverage:** The food and beverage industry can capitalize on the growing trend of alternative protein options and develop new products to cater to changing consumer preferences. ## Related on Trend Hunter - [Plant-Based Chicken Nuggets](https://www.trendhunter.com/trends/plant-based-chicken-nuggets.md) - [QSR Hotel Pop-Ups](https://www.trendhunter.com/trends/kfc-staycation.md) - [Friendly Rival Burgers](https://www.trendhunter.com/trends/bff-burger.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Burger Chain Rebranding Stunts](https://www.trendhunter.com/trends/chickenfi.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md) - [Chicken-Centered Campaigns](https://www.trendhunter.com/trends/believe-in-chicken.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md)