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# Burger Restaurant Scholarships
The Burger King McLamore Foundation Offers College Scholarships

By Joey Haar | Published 2016-11-09 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king-mclamore-foundation
References: [qsrmagazine](https://www.qsrmagazine.com/news/burger-king-accepting-scholars-applications) & [bkmclamorefoundation.org](https://bkmclamorefoundation.org/who-we-are/burger-king-scholars-program/)

A college education is incredibly expensive, especially in the US, so the [Burger King McLamore Foundation](https://www.trendhunter.com/trends/homecoming-meal) is helping out eligible students with its '[Burger King Scholars](https://www.trendhunter.com/trends/royal-perks-members)' program.

The Burger King Scholars program is open to all high school seniors, as well as to any Burger King team members. The awards under the scholarship range from $1,000 to $50,000. Though funded primarily by the Burger King McLamore Foundation (named after Burger King's founder, Jim McLamore,) the scholarship awards are also made possible through support and donations from Burger King guests, franchisees and suppliers.

The scholarship shows Burger King's commitment to improving the welfare of its community. A branded program of this sort is meant to expand Burger King's image beyond just a QSR, helping to show consumers that it is a charitable company in general.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 34% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What's Driving This Trend

- **Increasing College Scholarships:** Greater support for college education through scholarships and funding opportunities.
- **Corporate Philanthropy:** Companies incorporating charitable initiatives to better serve their communities and improve their public image.
- **Expanding Brand Perception:** Utilizing branded programs to showcase a company's values and philanthropic efforts.

### Who This Affects Most

- **Fast Food:** Fast food chains implementing scholarship programs to support their employees and local communities.
- **Education:** Colleges and universities partnering with corporations to offer scholarships and financial aid to students.
- **Marketing and Branding:** Companies using philanthropic initiatives to enhance their brand image and connect with consumers.

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