# Comical Love-Inspired Food Ads Burger King is Using Humour in Its Latest Campaign By Bryce Mason | Published 2022-06-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king-loveinspired-ads References: [thedrum](https://www.thedrum.com/news/2022/06/07/burger-king-hurtles-flying-whoppers-garden-fire-pits-promote-flame-grilled-creds)  Burger King has recently released a humorous commercial to go alongside the release of its 'Whopper to a Flame' campaign. The first two video installments of the campaign were released on June 6, and the final will drop at an announced date later this year. The commercial features a man crying in front of a fire pit as he takes his last glance at a burning picture of him and his ex-girlfriend. He uses a pair of her old pajamas to wipe the tears flowing from his eyes as he prepares to throw away her clothing. A Whopper burger flies into the firepit, stealing the man's attention and providing him with relief. In the next scene, he is wearing the famous Burger King crown and taking big bites of his delicious burger. "This latest creative celebrates one of the Whopper's most distinctive attributes – flame-grilling – in a unique way. Without the flame, there is no Whopper, and we love how the team at [BBH](https://www.trendhunter.com/trends/bbh) have brought this to life in a bold and unexpected way" said Soco Nunez brand and comms director at [Burger King UK](https://www.trendhunter.com/trends/bundles-of-joy). Image Credit: Burger King ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 15% | Freshness: 12% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Humorous Food Ads:** The use of humor in food advertising can grab the attention of customers and create a unique brand experience. - **Emotional Advertising:** Brands that tap into consumer emotions can forge stronger connections with them and inspire loyalty. - **Innovative Product Promotion:** Creating new and unexpected ways of promoting products, like the 'Whopper to a Flame' campaign, can generate buzz and increase sales. ### Industries Being Reshaped - **Fast Food:** Humorous and emotional advertising can set fast food companies apart from their competitors and create a loyal customer base. - **Marketing and Advertising:** Innovative promotional strategies can help marketing and advertising professionals differentiate their brands and reach wider audiences. - **Digital Marketing:** Humorous and emotional ads on social media platforms can help digital marketers increase engagement and drive conversions. ## Related on Trend Hunter - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Heated QSR Anniversary Campaigns](https://www.trendhunter.com/trends/burger-king-brazil-1.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [QSR Burger Chain Campaigns](https://www.trendhunter.com/trends/whopper-island.md) - [Free Food-Promoting Campaigns](https://www.trendhunter.com/trends/burger-king-whopper.md) - [Plant-Based QSR Campaigns](https://www.trendhunter.com/trends/confusing-times.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md) - [Plant-Based Chicken Nuggets](https://www.trendhunter.com/trends/plant-based-chicken-nuggets.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md)