# $170 Junkfood Burger King Kobe Beefburger By Bianca | Published 2008-05-08 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king-kobe-beefburger References: [theworldsbestever](http://theworldsbestever.com/2008/04/30/burger-king-to-serve-kobe-beef/) & [thescotsman.scotsman](http://thescotsman.scotsman.com/features/-Burger-bling.4014371.jp) Fast food is generally also cheap food, that's what gave chains like McDonalds their appeal... so why would [Burger King](https://www.trendhunter.com/trends/wagyu-burger) deviate from that by launching a $166 cheeseburger? Specifically, the £85 Kobe beefburger. Maybe offering a slab of fancy shmancy [Japanese luxury beef](https://www.trendhunter.com/trends/kyoto-whopper) topped with foie gras and blue cheese was their way of competing with McDonalds who recently went higher end by offering [fancy espresso drinks](https://www.trendhunter.com/trends/chilis-big-qp-burger) at the new McCafes and dressing staff in fancier uniforms. Check out some more burgers: ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 60% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Fast Food:** Opportunities for offering premium ingredients and gourmet options in the fast food industry. - **Upscale Fast Food Competition:** The potential for fast food chains to compete with high-end restaurants by offering gourmet dishes at a lower price point. - **Burger Innovation:** The development of unique and high-quality burgers using premium ingredients to attract customers. ### Where This Applies - **Fast Food:** Fast food chains can differentiate themselves by offering more premium and upscale options to compete with traditional restaurants. - **Meat and Beef:** The growth of the luxury beef market and premium meat ingredients in the food industry, offering new opportunities for creativity and innovation. - **Gourmet Food:** The expanding demand for high-quality and unique ingredients in the food industry, as customers are willing to pay extra for premium products. ## Related on Trend Hunter - [Comedic Limited-Time Burgers](https://www.trendhunter.com/trends/fake-burger-1.md) - [Chef-Backed Premium Burgers](https://www.trendhunter.com/trends/wagyu-burger.md) - [Premium Fast Food Burgers](https://www.trendhunter.com/trends/wagyu-steakhouse-burgers.md) - [Indulgent Seasonal Celebration Burgers](https://www.trendhunter.com/trends/burger-king-2324-top.md) - [Cheesy Quad-Patty Burgers](https://www.trendhunter.com/trends/crown-the-one-pounder.md) - [Japanese Wrestling QSR Burgers](https://www.trendhunter.com/trends/baby-body-burger.md) - [Butter-Soaked Bun QSR Burgers](https://www.trendhunter.com/trends/guilty-butter-burgers.md) - [Beastly QSR Burger Menus](https://www.trendhunter.com/trends/godzilla-burgers.md) - [Cubed Steak Burgers](https://www.trendhunter.com/trends/steak-sauce-whopper.md)