# Comics to Promote Coffee Burger King Joe By Ayman | Published 2008-09-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king-joe-coffee References: [adsoftheworld](http://adsoftheworld.com/media/print/burger_king_dvds) It seems that [Burger King](https://www.trendhunter.com/trends/burger-kings-new-campaign) doesn’t want McDonald’s to have all the fun of putting [Starbucks](https://www.trendhunter.com/trends/starbucks-new-ads) out of business by itself. In this new ad campaign, Burger King promotes its coffee, Joe, with comic prints that bring a smile to your face. The little cup of Joe is shown as a comic character that ensures your happy mornings by eliminating your headaches. This includes dumping a sumo wrestler on that annoying alarm clock, cutting a hole under the noisy neighbors so that they will fall into the mouth of a shark, and more hilarious scenarios. The September 2008 campaign was done by [Tonic Communications](https://www.trendhunter.com/trends/liquorinfused-chocolate), Dubai, with Art Director / Illustrator Diya Ajit, creative director Vincent Raffray, and copywriter Kris Richardson. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 86% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Humorous Ad Campaigns:** Companies can promote products with humorous ad campaigns that incorporate comic prints and characters to make an emotional connection with customers. - **Brand Awareness Through Storytelling:** Creating a story or character around a product or service can boost brand awareness and promote customer loyalty. - **Emotional Marketing:** Emotional marketing that focuses on making customers happy or solving a problem can increase brand recall and customer loyalty. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can benefit from humorous ad campaigns that make an emotional connection with customers and increase brand awareness. - **Advertising:** Advertising agencies can use humorous ad campaigns, like the comic prints in the Burger King Joe campaign, to create emotional connections between brands and customers. - **Marketing:** Marketers can employ emotional marketing and storytelling techniques, like those seen in the Burger King Joe campaign, to increase brand recall and customer loyalty for their clients. ## Related on Trend Hunter - [Anime-Inspired Restaurant Campaigns](https://www.trendhunter.com/trends/wcdonalds-1.md) - [Dressed-Up Breakfast Campaigns](https://www.trendhunter.com/trends/get-chic-for-breakfast.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Cartoon-Inspired Coffee Blends](https://www.trendhunter.com/trends/punk-bunny-coffee-1.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [Co-Branded Cartoon Beverages](https://www.trendhunter.com/trends/coffee-bean-and-tea-leaf.md) - [Complimentary Coffee Campaigns](https://www.trendhunter.com/trends/krispy-kreme-and-joe-jonas.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md)