# Politically Inclined Burger Campaigns Burger King in Brazil is Motivating Engagement in Elections By Kalin Ned | Published 2018-10-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king-in-brazil References: [designtaxi](https://designtaxi.com/news/401796/BK-Serves-Blank-Whoppers-So-Non-Voters-Would-Get-Choices-Made-By-Others/) & [youtube](https://www.youtube.com/watch?v=C7K8tkt2etk&utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) [Burger King](https://www.trendhunter.com/trends/burger-king-vote) in Brazil is taking a political stance, motivating individuals to vote through a campaign that serves 'Blank Whoppers.' The publicity stunt is done in collaboration with [DAVID The Agency](https://www.trendhunter.com/trends/confusing-times) and it is meant to proactively confront citizens who might not vote during the Brazilian presidential election. The burger campaign is quite clever and it surprisingly addresses political disengagement in a very accessible manner. The 'Blank Whopper' was delivered to consumers with minimal ingredients — only onions and mayo, for example, or with nothing at all. Burger King in Brazil cleverly slipped in a note with it that read: "Choosing a blank ballot is waiving your right to choose; and when you let someone choose for you, you can’t complain about the results." ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Political](https://www.trendhunter.com/political) ## Key Themes ### What's Driving This Trend - **Political-inclined Burger Campaigns:** More brands are taking a political stance in their marketing campaigns, motivating civic engagement. - **Innovative Advertising Campaigns:** Brands are finding creative ways to communicate their message and engage with consumers. - **Food as a Platform for Social Activism:** Food companies are leveraging their products to promote social and political issues. ### Who This Affects Most - **Fast Food:** Fast food chains are using innovative marketing techniques to increase their brand awareness and engage consumers. - **Advertising:** Advertising agencies are creating unique campaigns that initiate meaningful conversations. - **Social Activism:** Food companies are becoming more active in the promotion of social and political issues, taking a stand on important matters. ## Related on Trend Hunter - [Consumer-Driven QSR Menu Offerings](https://www.trendhunter.com/trends/burger-king-vote.md) - [Free Food-Promoting Campaigns](https://www.trendhunter.com/trends/burger-king-whopper.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md) - [Plant-Based QSR Campaigns](https://www.trendhunter.com/trends/confusing-times.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Data-Driven QSR Campaigns](https://www.trendhunter.com/trends/bk-unwrapped.md)