# Fast Food Linens The Burger King Breakfast Pillow Lets You Literally Wake Up With "The King" By Michael Hines | Published 2010-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king-breakfast-pillow References: [thatsnerdalicious](http://thatsnerdalicious.com/accessories/burger-king-breakfast-pillow-is-the-real-deal/) & [tinyurl](http://tinyurl.com/27g7xj6) If you can't get enough of the fast food glory and goodness that is [Burger King](https://www.trendhunter.com/trends/bk-breakfast-wraps) then you need to pick up a Burger King Breakfast Pillow. Burger King has created a new pillow featuring their breakfast menu on one side and their [creepy king mascot](https://www.trendhunter.com/trends/burger-king-monster-menu) on the other. The Burger King Breakfast Pillow is definitely a little creepy, but it is a cheap and effective way for B.K. to promote their new breakfast menu. Check out the commercial and pictures of the pillow in the featured gallery and check below for more Burger King features. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 21% | Activity: 32% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Fast-food Merchandise:** Fast-food chains can expand their merchandise offerings beyond their food items and create unique and playful products to promote their brand and engage with consumers. - **Brand Mascot Merchandise:** Fast-food chains can leverage their brand mascots, such as Burger King's creepy king mascot, to create merchandise offerings and increase brand awareness and recognition. - **Functional Brand Merchandise:** Fast-food chains can create merchandise items with a functional purpose, such as the Burger King Breakfast Pillow, to provide value to consumers and generate brand loyalty. ### Where This Applies - **Fast Food:** The fast-food industry can expand their marketing efforts by incorporating merchandise offerings to increase brand awareness and engagement with consumers. - **Merchandise Retailing:** Retail stores can partner with fast-food chains to offer merchandise items to customers looking for unique and playful products. - **Advertising:** Advertising agencies can work with fast-food chains to strategize and develop creative merchandise offerings to complement their marketing campaigns. ## Related on Trend Hunter - [QSR-Backed Breakfast Items](https://www.trendhunter.com/trends/bk-breakfast-wraps.md) - [Oversized Sandwich Pillows](https://www.trendhunter.com/trends/kfc-chicken-sandwich-snuggler.md) - [Crinkle-Cut Fry-Themed Body Pillows](https://www.trendhunter.com/trends/crinkle-cut-cuddler.md) - [Cheese-Packed Breakfast Sandwiches](https://www.trendhunter.com/trends/cheesy-breakfast-melts.md) - [App-Only QSR Breakfast Deals](https://www.trendhunter.com/trends/burger-king-breakfast-deal.md) - [Grilled Breakfast Sandwiches](https://www.trendhunter.com/trends/grillwich.md) - [Macaroni-Shaped Body Pillows](https://www.trendhunter.com/trends/macaronishaped-body-pillows.md) - [Low-Cost QSR Breakfast Meals](https://www.trendhunter.com/trends/breakfast-bundles.md) - [Convenient QSR Breakfast Wraps](https://www.trendhunter.com/trends/burger-king-breakfast-wraps.md)