# Hungover Diner Discounts Burger King's Facial Recognition Gives Discounts to Hungover Customers By Laura McQuarrie | Published 2023-12-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king-brazil References: [thedrum](https://www.thedrum.com/creative-works/project/burger-king-hangover-whopper-dm9)  The holidays bring together loved ones for joyous gatherings filled with abundant food, lively company and sometimes, a tad too much alcohol—and [Burger King Brazil](https://www.trendhunter.com/trends/burger-ads) is recognizing this with a facial recognition system that gives out discounts to hungover users. Burger King Brazil teamed up with agency DM9 to create the facial recognition system, which doles out [special discounts](https://www.trendhunter.com/trends/holiday-burger-blitz) based on how hungover the user appears to be. After taking a selfie, a user will be assessed with the facial recognition tech and the more hungover they appear, the bigger the discount they receive. This stunt aligns Burger King's Whopper as a hangover cure, a remedy that many adults already turn to after having one too many drinks, especially during the holiday season. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 29% | Activity: 53% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Facial Recognition Discounts:** Burger King Brazil's facial recognition system offers discounts based on how hungover the user appears. - **Hangover Cure Marketing:** Burger King aligns their Whopper as a hangover cure, targeting individuals who had too many drinks. - **Selfie-driven Discounts:** Burger King's system uses selfie-based assessments to determine the discount amount for hungover customers. ### Industries Being Reshaped - **Fast Food:** Fast food chains can explore innovative marketing strategies by incorporating facial recognition technology for targeted discounts. - **Alcohol Industry:** Collaborations between alcohol brands and fast food chains for hangover remedies are opportunities for disruptive marketing campaigns. - **Advertising Agencies:** Advertising agencies have the potential to develop and implement creative solutions like facial recognition discounts to promote products and services. ## Related on Trend Hunter - [Hangover Breakfast Burgers](https://www.trendhunter.com/trends/hangover-breakfast-burger.md) - [Hangover-Themed Burger Promotions](https://www.trendhunter.com/trends/carls-jr-and-alix-earle.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md) - [Hangover-Helping QSR Meals](https://www.trendhunter.com/trends/carls-jr-1.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [Free Food-Promoting Campaigns](https://www.trendhunter.com/trends/burger-king-whopper.md) - [Branded QSR Advent Calendars](https://www.trendhunter.com/trends/bk-advent-calendar.md) - [Data-Driven QSR Campaigns](https://www.trendhunter.com/trends/bk-unwrapped.md)