# Anti-Clown Burger Ads Burger King and Mcdonald's Fued Continues with Anti-Clown Ads By Ell Smith | Published 2019-05-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king-and-mcdonalds References: [today](https://www.today.com/food/burger-king-takes-swipe-mcdonald-s-terrifying-clown-ads-t153775) & [burgerking](https://burgerking.ca/) Burger King and [McDonald's](https://www.trendhunter.com/trends/burger-ads) have been hilariously feuding through marketing campaigns, and the latest installment of this comes from Burger King, as the chain takes a strong anti-clown approach to poke fun of its rival's mascot. The new ad campaign features photos of children crying with scary-looking clowns, boasting a tagline that promotes the burger chain's clown-free birthday parties. The ads feature numerous examples of children having unpleasant experiences with clowns, clearly referencing [Mcdonald's](https://www.trendhunter.com/trends/street-fighter-menu) iconic Ronald McDonald. According to Marcelo Pascao, "Burger King knows that birthdays are a very big deal for kids, and we believe they should be fun and clown-free. We prefer to be on the good side of children’s memories not the scary ones, like the traumatized kids in these ads." ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 81% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Anti-clown Marketing:** The utilization of anti-clown marketing campaigns by fast-food chains to mock their competitor's mascots. - **Humorous Feud Marketing:** Fast-food chains using humorous marketing campaigns to create a rivalry between each other. - **Child-focused Marketing:** Fast-food chains using child-focused marketing campaigns to attract younger audiences. ### Industries Being Reshaped - **Fast Food:** Fast food chains are engaging in marketing campaigns that disrupt their competitive industry through humorous and child-focused promotions. - **Marketing:** The anti-clown and humorous campaign tactics utilized in the fast-food industry could be innovated and expanded upon in other industries. - **Entertainment:** The recent clown-related marketing campaigns from fast-food chains could create opportunities for industries like entertainment to utilize the same technique to create popularity and buzz for their productions. ## Related on Trend Hunter - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Friendly Rival Burgers](https://www.trendhunter.com/trends/bff-burger.md) - [AI-Created Burger Ads](https://www.trendhunter.com/trends/burger-ads.md) - [Plant-Based QSR Campaigns](https://www.trendhunter.com/trends/confusing-times.md) - [Grayscale Burger Restaurants](https://www.trendhunter.com/trends/burger-king-france-anti-bullying.md) - [Street Burger Campaigns](https://www.trendhunter.com/trends/street-fighter-menu.md) - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md)