# QSR-Collaborative Streetwear Designs Burger King and FILA Join Forces on a New Collection By Amy Duong | Published 2023-11-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king-and-fila References: [designtaxi](https://designtaxi.com/news/425687/Burger-King-x-FILA-Cook-Up-Streetwear-That-s-Born-From-Fire/) & [davidtheagency](https://davidtheagency.com/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)  [Burger King](https://www.trendhunter.com/trends/bbh) and [FILA](https://www.trendhunter.com/trends/casa-fila) are the latest forces to work together, releasing a unique and unconventional collection of streetwear silhouettes. The fashion capsule captures the same essence of the burgers merged together with [FILA's streetwear expertise](https://www.trendhunter.com/trends/fila-4). The duo is dubbed The Collab Born from Fire, which is based in Brazil and honors Burger King's flame-grilled heritage that has now revolutionized the space of fast food. It is comprised of the FX-33 sneaker model, which is inspired by basketball and has a mid-cut silhouette. The colorway palette is made up of bright orange and brown as a nod to Burger King and details an off-white base that is done by FILA. Other items include a shoulder bag and a bucket hat. Image Credit: DAVID São Paulo ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 85% | Activity: 88% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Streetwear Designs:** Burger King and FILA team up to create a unique and unconventional streetwear collection, merging burger culture with streetwear expertise. - **Fashion Capsule:** The Collab Born from Fire fashion capsule combines Burger King's flame-grilled heritage with FILA's streetwear expertise, resulting in a distinctive collection. - **FX-33 Sneaker Model:** The FX-33 sneaker model, inspired by basketball, embraces the colors and aesthetics of Burger King and FILA, offering a mid-cut silhouette and vibrant orange and brown color palette. ### Where This Applies - **Fast Food:** Burger King's unconventional collaboration with FILA opens up possibilities for fast food chains to explore unique fashion partnerships that merge their brand essence with fashion expertise. - **Streetwear:** The Burger King x FILA collaboration demonstrates the potential for streetwear brands to expand beyond traditional collaborations, embracing unexpected partnerships with non-fashion industries. - **Basketball:** The FX-33 sneaker model from the Burger King x FILA collection presents an opportunity for the basketball industry to explore unique collaborations that combine sports culture with fashion design. ## Related on Trend Hunter - [Chicken QSR-Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-kfc.md) - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Collaboration QSR Merch Collections](https://www.trendhunter.com/trends/mcdonalds-x-graniph.md) - [Burger Branded Button-Ups](https://www.trendhunter.com/trends/bbh.md) - [Friendly Rival Burgers](https://www.trendhunter.com/trends/bff-burger.md) - [Cross-Brand Fashion Collaborations](https://www.trendhunter.com/trends/anti-social-social-club-2.md) - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md)