# POV Drive-Thru Ads This Burger King Advertisement Was Shot Entirely on Snapchat Spectacles By Laura McQuarrie | Published 2017-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king-advertisement References: [adweek](http://www.adweek.com/digital/burger-king-and-sainsburys-just-ran-the-first-snapchat-ads-shot-entirely-on-spectacles/) [Burger King](https://www.trendhunter.com/trends/burger-kings-advertisements) is one brand that's setting itself apart by being one of the first to use Snap's Spectacles to create its own [Burger King advertisements](https://www.trendhunter.com/trends/burger-to-king). As the sunglasses have a built-in camera that is meant to realistically mimic the way humans see, the footage captured offers a unique first-person experience to viewers. Although Burger King has created many campaigns for [Snapchat](https://www.trendhunter.com/trends/halloween-kills) in the past, this newly released Burger King advertisement recently made its debut on Snapchat. In the ad, a Snapchat user is led through a drive-thru, where they pick up their order from The Burger King himself. While holding their mobile device, Snapchat users who come across this advertisement are able to rotate their screen to make the most of the ad's unique format. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 45% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Snapchat Spectacles in Advertising:** There is an opportunity for other businesses to utilize Snapchat Spectacles for creating unique and immersive advertising experiences. - **First-person Advertising:** Brands can create campaigns that offer a first-person perspective to create a more personal connection to their audience. - **Interactive Mobile Advertisements:** Mobile advertisements with interactive features can capture the attention of the audience and create engaging experiences. ### Who This Affects Most - **Fast-food Industry:** Fast food chains can utilize technology such as Snapchat Spectacles to create unique and engaging advertising experiences for their customers. - **Marketing Industry:** Marketing agencies can specialize in creating first-person and interactive advertising campaigns for brands. - **Mobile Technology Industry:** Mobile technology companies can develop new platforms and tools to create more immersive advertising experiences on mobile devices. ## Related on Trend Hunter - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Super Bowl Drive-Thru Commercials](https://www.trendhunter.com/trends/drivethru-cams.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Mixed-Reality Burrito Ads](https://www.trendhunter.com/trends/chipotle-1.md) - [AI-Created Burger Ads](https://www.trendhunter.com/trends/burger-ads.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md)