# Humorous Customer-Centric Sleepy Ads These Burger King Ads Playfully Show People in Food Comas By Kalin Ned | Published 2019-09-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king-ads References: [designtaxi](https://designtaxi.com/news/406327/Burger-King-Captures-Real-Customers-Napping-At-Restaurants-Turns-Them-Into-Ads/) & [twitter](https://twitter.com/BurgerKingMX) Burger King ads have truly distinguished themselves not only with unparallel creativity, but also with a trendency to capture attention seamlessly and also to include an interactive component within. The latest Burger King ad is humorous and playful, spotlighting the consumer in a rather non-traditional light. Launched in Mexico, the campaign depicts patrons in the restaurant who are taking a pleasant [mid-day nap](https://www.trendhunter.com/trends/u-up-campaign). The imagery does not only evoke a feeling of solidarity, it also places guests in an entertaining light. The series of Burger King ads are deployed in partnership with advertising agency We Believers. The marketing materials are intended to call attention to the fast food establishment's 'King Collection' as one can derive from the subtle hint that the ads display -- 'They're that big.' Photo Credits: [Burger King Mexico](https://www.trendhunter.com/trends/burger-kings-new-campaign) ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 64% | Activity: 48% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Playful Advertising:** Disruptive innovation opportunity lies in creating humorous and entertaining ads that capture attention and evoke solidarity with consumers. - **Interactive Marketing:** Opportunity for disruptive innovation in incorporating interactive components within advertisements to engage consumers. - **Customer-centric Approach:** Opportunity for disruptive innovation by spotlighting consumers in unconventional ways and creating a sense of camaraderie. ### Who This Affects Most - **Fast Food:** Disruptive innovation opportunity lies in developing creative and engaging marketing campaigns for fast food establishments. - **Advertising:** Opportunity for disruptive innovation in the advertising industry by creating unique and playful campaigns that capture attention and resonate with consumers. - **Marketing Agencies:** Opportunity for marketing agencies to partner with brands and create humorous and interactive advertisements that drive customer engagement. ## Related on Trend Hunter - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Plant-Based QSR Campaigns](https://www.trendhunter.com/trends/confusing-times.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md)