# Indulgent Seasonal Celebration Burgers The Burger King 23/’24 TOP Burger Has Four Beef Patties By Michael Hemsworth | Published 2023-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burger-king-2324-top References: [soranews24](https://soranews24.com/2023/12/19/burger-king-releases-a-top-burger-in-japan/) & [burgerking.co.jp](https://www.burgerking.co.jp)  The Burger King 23/’24 TOP (The One Pounder) burger has been introduced in Japan as a limited-edition sandwich for diners to enjoy as we say goodbye to 2023 and welcome 2024. The burger is characterized by its indulgent recipe that includes [four beef patties](https://www.trendhunter.com/trends/triple-burgers) to achieve a total of [one pound of meat](https://www.trendhunter.com/trends/big-arch), and is topped with a [five-cheese sauce](https://www.trendhunter.com/trends/torotama-gyusukiyaki-burgers), gouda slices and tomato sauce. The use of red and white ingredients comes as a nod to kohaku to offer diners a way to consume the seasonal color palette to encourage good luck into the new year. The Burger King 23/’24 TOP (The One Pounder) burger is priced at 2,090 yen and is available only while stock lasts. Image Credit: Burger King ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 36% | Activity: 58% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Indulgent Seasonal Celebration Burgers:** The indulgent Burger King 23/’24 TOP (The One Pounder) burger is a limited-edition sandwich in Japan that features four beef patties, a five-cheese sauce, gouda slices, and tomato sauce, providing a festive and flavorful way for diners to celebrate the season. - **Seasonal Color Palette:** The Burger King 23/’24 TOP burger incorporates the red and white color palette traditionally associated with kohaku, offering diners a visually appealing way to consume the seasonal colors and embrace the spirit of the new year. - **Limited-edition Offerings:** The introduction of the Burger King 23/’24 TOP burger as a limited-edition sandwich creates a sense of scarcity and exclusivity, encouraging diners to try the unique combination of flavors before it runs out. ### Where This Applies - **Fast Food:** The limited-edition Burger King 23/’24 TOP (The One Pounder) burger showcases how fast food chains can leverage special seasonal offerings to attract customers seeking unique and indulgent dining experiences. - **Burger Chains:** The introduction of the Burger King 23/’24 TOP (The One Pounder) burger in Japan highlights the potential for burger chains to experiment with creative and extravagant menu items that cater to specific cultural celebrations and events. - **Food and Beverage:** The incorporation of seasonal colors and flavors in the Burger King 23/’24 TOP burger demonstrates the opportunity for food and beverage companies to create products that resonate with consumers during specific times of the year, leveraging nostalgia and cultural associations. ## Related on Trend Hunter - [Lucky Year-End Burgers](https://www.trendhunter.com/trends/2425-top.md) - [Cheesy Quad-Patty Burgers](https://www.trendhunter.com/trends/crown-the-one-pounder.md) - [Cheesy Quad-Patty Burgers](https://www.trendhunter.com/trends/king-yeti-super-one-pound-beef-burger.md) - [QSR Eating Contest Promotions](https://www.trendhunter.com/trends/one-pounder-challenge-2025.md) - [Japanese Wrestling QSR Burgers](https://www.trendhunter.com/trends/baby-body-burger.md) - [Upsized Fast-Food Burgers](https://www.trendhunter.com/trends/big-king-burger.md) - [Comedic Limited-Time Burgers](https://www.trendhunter.com/trends/fake-burger-1.md) - [Burger Patty-Only QSR Meals](https://www.trendhunter.com/trends/burger-king-japan-on-the-beef.md) - [Butter-Soaked Bun QSR Burgers](https://www.trendhunter.com/trends/guilty-butter-burgers.md)