# Celebratory Burger Giveaways Burger King Drive-Thru Offers Free Whoppers to Women in Saudi Arabia By Kalin Ned | Published 2018-06-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/burger-giveaway References: [designtaxi](http://designtaxi.com/news/400343/BK-Offers-Saudi-Arabian-Women-Free-WhoppHers-To-Celebrate-New-Driving-Law/) & [bkarabia](http://www.bkarabia.com/saudi-arabia-en/) The [Burger King](https://www.trendhunter.com/trends/whopper-swapper) drive-thru outlets in Saudi Arabia are honoring women with a burger giveaway. With this tasty initative, the fast-food chain sets out to celebrate women's right to drive in Saudi Arabia. The campaign is launched in conjunction with Grabarz and Partners Germany and it will run from June 24th for one month. The burger giveaway features the establishment's [iconic Whopper](https://www.trendhunter.com/trends/ultimate-steakhouse-whopper). However, for the purposes of the celebratory campaign, the fast-food restaurant renames it as 'WhoppHer.' The meal is given to women who indulge in the newly lifted law and make use of Burger King's drive-thru. A tasty iniative indeed, the burger giveaway is one instance where brands have jumped to celebrate a radical change in policy that opens the door for a more global and equal future. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 5% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Celebratory Brand Campaigns:** Celebrating significant policy changes with creative marketing initiatives can generate positive brand sentiment and consumer engagement. - **Gender Equality Activism:** Companies can leverage social causes, such as women's rights, to connect with consumers and make a statement about supporting equality. - **Localized Marketing Strategies:** Tailoring marketing campaigns to specific regions or cultural contexts can help brands resonate with local consumers and build strong brand loyalty. ### Sectors Adopting This - **Fast Food:** Fast food chains can use celebratory campaigns and localized marketing strategies to attract and engage consumers, reinforcing their brand image. - **Advertising and Marketing:** Advertising agencies and marketing firms can assist brands in developing creative campaigns that align with social causes and create a positive impact. - **Women's Rights Advocacy:** Organizations focused on women's rights can collaborate with brands to amplify their message and drive social change through innovative campaigns. ## Related on Trend Hunter - [Free Vegan Fast-Food Promotions](https://www.trendhunter.com/trends/whopper-swapper.md) - [Fast-Food Anniversary Promotions](https://www.trendhunter.com/trends/fast-food-anniversary-promotions.md) - [Celebratory Pride Month Burgers](https://www.trendhunter.com/trends/pride-whopper.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md) - [Father's Day QSR Promotions](https://www.trendhunter.com/trends/burger-king-fathers-day.md) - [Expecting Mother-Themed Burgers](https://www.trendhunter.com/trends/pregnancy-whopper.md) - [Complimentary Burger QSR Campaigns](https://www.trendhunter.com/trends/free-burger-day.md) - [Consumer-Driven QSR Burger Contests](https://www.trendhunter.com/trends/million-dollar-whopper-contest.md) - [QSR Burger Chain Campaigns](https://www.trendhunter.com/trends/whopper-island.md)