# Heart-Shaped Beetroot Burgers Mark's & Spencer Launched a 'Heart-Beet Burger' for Valentine's Day By Laura McQuarrie | Published 2019-02-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burger-for-valentines-day References: [twitter](https://twitter.com/marksandspencer/status/1094929039238856706) & [marksandspencer](https://www.marksandspencer.com/) In addition to launching a cheekily named 'Love Sausage' in advance of February 14th, UK retailer [Marks & Spencer](https://www.trendhunter.com/trends/valentines-day-chocolates-1) is catering to vegetarians and vegans with its '[Heart-Beet Burger](https://www.trendhunter.com/trends/super-grain-vegetable-burger)' for Valentine's Day. True to its name, the burger comes in the shape of a heart, as well as the distinctive bright color of beetroot. Alongside roasted beetroot, the festive burger is prepared with sweet onions and offers a fun way to enjoy dinner at home. For the first time ever, Marks & Spencer is also introducing a [vegan Valentine's dinner](https://www.trendhunter.com/trends/viva-las-vegan-chocolate-truffles), which includes a plant-based starter, a main, a side dish, plus dessert, chocolate and a bottle of wine. Like Marks & Spencer, many retailers in the UK are launching entirely plant-based options for special occasions. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 50% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Plant-based Options:** The rise in plant-based options for special occasions presents an opportunity for retailers to cater to the growing vegetarian and vegan market. - **Alternative Valentine's Day Dinners:** The introduction of vegan Valentine's dinners allows retailers to tap into the trend of alternative dining experiences for romantic occasions. - **Creative Food Presentations:** The heart-shaped beetroot burger showcases the opportunity for retailers to create visually appealing and fun food presentations. ### Who This Affects Most - **Retail:** Retailers can innovate their product offerings by incorporating plant-based options and alternative dining experiences for Valentine's Day and other special occasions. - **Food and Beverage:** The food and beverage industry can explore new ways to present and package their products, such as creating visually appealing and themed items like the heart-shaped beetroot burger. - **Hospitality:** Restaurants and catering businesses can capitalize on the trend of alternative Valentine's dinners by offering plant-based menu options and unique dining experiences. ## Related on Trend Hunter - [Romantic Plant-Based Meal Kits](https://www.trendhunter.com/trends/vegan-valentines-day-meal.md) - [Romantic Meat-Free Meal Kits](https://www.trendhunter.com/trends/valentines-steak-recipe-kit.md) - [Valentine's Day Vegan Burger Promotions](https://www.trendhunter.com/trends/jalapeno-lime-beyond-meat.md) - [Cherry-Beet Chocolates](https://www.trendhunter.com/trends/beeting-heart.md) - [Plant-Based Valentine's Menus](https://www.trendhunter.com/trends/plantbased-valentines.md) - [Burger-Shaped Bath Gifts](https://www.trendhunter.com/trends/the-love-burger.md) - [Suggestive-Visual Celebratory Chocolates](https://www.trendhunter.com/trends/valentines-day-chocolates-1.md) - [Savory Heart-Shaped Naan Bites](https://www.trendhunter.com/trends/baked-earth-bakerys-love-bites.md) - [Heart-Shaped Veggie Snacks](https://www.trendhunter.com/trends/valentines-mini-hearts-snack.md)