# Boldly Elegant Burger Branding Daniel Freytag & Craig Anderson's Minimalist Design is Ultra-Sleek By Kalin Ned | Published 2018-09-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/burger-branding1 References: [behance.net](https://www.behance.net/gallery/68395639/BURGER) & [burgeruk](https://www.burgeruk.co.uk/) Glasgow-based designers Daniel Freytag and Craig Anderson collaborate on an attention-grabbing burger branding identity for a restaurant that embraces minimalism. The aesthetic is highly sophisticated and strongly characterized by bold fonts and modern detail hits. Essentially, the project produces a "no-nonsense identity for a no-nonsense brand." The restaurant, simply called BURGER, has locations in the UK, including Edinburgh, St. Andrew's and Newcastle. Daniel Freytag and Craig Anderson focus on the typography as the main player in the communication of the establishment's visual identity. Through the [Block Gothic](https://www.trendhunter.com/trends/invitationonly-hospitality-event) typeface, the designers are able to infuse the burger branding with "the right overtones of craft and robustness." Without a doubt, the newly developed luxurious and elegant aesthetic of [BURGER UK](https://www.trendhunter.com/trends/bbh) will have consumers lining up to have a taste of the delicious menu. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 85% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Minimalist Branding:** Opportunity for businesses to create elegant and sophisticated visual identities through the use of bold fonts and modern detail hits. - **Typography-led Branding:** Opportunity for businesses to communicate their visual brand identity primarily through typography, infusing the appropriate overtones of their brand. - **Luxury Fast Food:** Opportunity for businesses to offer an elevated and elegant fast food dining experience, attracting consumers looking for luxurious dining options. ### Industries Being Reshaped - **Fast Food:** Fast food industry can adopt minimalist, typography-led branding and offer luxury fast food dining experience to attract more customers. - **Restaurant:** Restaurants can adapt minimalist, typography-led branding design approach to create an elegant visual identity for their brand. - **Design:** Design industry can explore the trend of minimalist typography in branding, producing sophisticated and elegant designs for businesses. ## Related on Trend Hunter - [Bold Bright Burger Restaurants](https://www.trendhunter.com/trends/flipnfry.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md) - [Exclusive Smashburger Collabs](https://www.trendhunter.com/trends/steak-frites-burger.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Minimally Designed Revamped Restaurants](https://www.trendhunter.com/trends/etch-restaurant.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Revived Modern Burger Bars](https://www.trendhunter.com/trends/pluto-burger-bar.md)