# Beet Burger Boxes This Vegetarian Burger Box Design Cleverly Promotes a Plant-Based Burger By Laura McQuarrie | Published 2014-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burger-box References: [behance.net](https://www.behance.net/gallery/12380595/BEAT) & [behance.net](http://www.behance.net/isabellealbergstrand) The 'Meet Beat' burger box designed by Isabel Leal Bergstrand and Lina Forsgren poses a creative way to spread the word about [vegetarian eating](https://www.trendhunter.com/trends/actual-veggies-burgers). In developing a campaign to promote the beet root and encourage people to reduce their meat consumption, the two designers put together an information kit and a [beet burger box](https://www.trendhunter.com/trends/blank-happy-meal) that could be given out at [food trucks](https://www.trendhunter.com/trends/burger-king-uk-campaign). As well as having the first half of the name, Meet Beet, sound a lot like "meat," the color choices for branding also mimics the blood red of beets, or raw meat. The boxes also feature a vibrant red and white patter made up of small red beans that has a resemblance to ground meat, making the idea of eating a beet burger seem not so foreign after all. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 84% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Promotion:** Developing creative ways to advertise for plant-based foods in campaigns. - **Beetroot Beef-simulation:** Creating foods that simulate meat using the beetroot's red color and branding them similarly to meat products. - **Informational Food Kits:** Providing packages that not only sell food, but provide information on vegetarianism and its benefits. ### Where This Applies - **Food Packaging:** Innovations in food packaging to promote plant-based products in new and creative ways. - **Vegetarian-friendly Restaurants:** Restaurants that offer plant-based options and utilize promotional kits to encourage meatless eating. - **Food Trucks:** Mobile food vendors that can utilize promotional kits to encourage meatless eating amongst their customers. ## Related on Trend Hunter - [Beet Jerky Snacks](https://www.trendhunter.com/trends/beet-jerky.md) - [Boxing Club-Inspired Burgers](https://www.trendhunter.com/trends/the-punchers-chance.md) - [Fermented Rye Plant-Based Burgers](https://www.trendhunter.com/trends/super-grain-vegetable-burger.md) - [Ready-to-Eat Beetroot Tots](https://www.trendhunter.com/trends/ready-to-eat-bites.md) - [Mushroom-Based Restaurant Burgers](https://www.trendhunter.com/trends/the-beef-free-boy.md) - [Paper-Based Tray Packaging](https://www.trendhunter.com/trends/verday.md) - [Plant-Based Virtual Burger Menus](https://www.trendhunter.com/trends/vegelicious.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Globally Inspired Plant-Based Patties](https://www.trendhunter.com/trends/taste-of-the-world-burgers.md)