# Hybrid Turkey Burgers Jennie-O Burger Blends Combine Turkey & Plant-Based Protein By Laura McQuarrie | Published 2021-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/burger-blends References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/18603-new-jennie-o-burgers-blend-turkey-and-plant-based-protein) & [jennieo](https://www.jennieo.com/) [Jennie-O Turkey Store's](https://www.trendhunter.com/trends/jennieo-and-myheritage) Turkey Burger Blends are made with not just white turkey but also black beans, whole-grain brown rice and pepitas. Each one of the hybrid burger patties with meat and plant-based protein has 15 grams of protein, as well as seven grams of fat and five grams of fiber. Ryan Moorlag, brand manager at Jennie-O, says "We know that people are becoming increasingly interested in adding more plant-focused foods to their diets. Our new Turkey Burger Blends make it easy to marry plant-based ingredients with lean meats.” These burgers appeal to flexitarians who are not quite ready to commit to 100% plant-based alternatives yet they still want to reduce their consumption of meat in favor of other options that are just as packed with protein. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 22% | Activity: 55% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Hybrid Burgers:** The combination of meat and plant-based protein present an opportunity for companies to attract flexitarians who want to consume less meat. - **Plant-based Mixes:** Growing interest in plant-based diets creates opportunities to develop new products that blend meat and plant-based ingredients. - **Protein Power:** Hybrid burgers with high protein content could tap into the demand for protein-rich food among health-concerned consumers. ### Who This Affects Most - **Food and Beverage:** Companies in the food and beverage sector can benefit from developing hybrid burger alternatives that merge high protein meat and plant-based protein. - **Health and Wellness:** In the health and wellness industry, opportunities exist for companies to focus on providing quality protein through hybrid burgers that meet the needs of consumers who are concerned about their health. - **Agriculture:** The agriculture industry can benefit from developing new crops that blend with plant-based protein to meet the growing demand for healthier diets. ## Related on Trend Hunter - [Meatless Ground Turkey Products](https://www.trendhunter.com/trends/turkeyless-ground.md) - [Blended Meat Brands](https://www.trendhunter.com/trends/phils-finest.md) - [Restaurant-Style Frozen Plant-Based Burgers](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger.md) - [Flavorful Veg-Forward Burgers](https://www.trendhunter.com/trends/juicy-marbles.md) - [Hybrid Jackfruit Burgers](https://www.trendhunter.com/trends/beef-jackfruit-burger.md) - [Vegetarian-Friendly Convenience Store Burgers](https://www.trendhunter.com/trends/7eleven-black-bean-burger.md) - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md) - [Plant-Based Burgers Expansions](https://www.trendhunter.com/trends/franklin-farms.md) - [Festive Turkey Burgers](https://www.trendhunter.com/trends/turkey-stuffing-burgers.md)