# At-Home Burger Billboard Promotions Burger King is Offering Free Whoppers for Zoom Backgrounds By Ell Smith | Published 2020-04-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/burger-billboard References: [adweek](https://www.adweek.com/creativity/burger-king-offers-free-whoppers-for-those-who-use-its-billboards-as-zoom-backgrounds/) & [burgerking](https://burgerking.ca/) Consumers are practicing social distancing, rendering out-of-home advertising like billboards to be less impactful -- [Burger King](https://www.trendhunter.com/trends/burger-glitch) aimed to amend this through a unique advertising campaign that offered free whoppers to anyone who used a [BK](https://www.trendhunter.com/trends/bk-unwrapped) burger billboard as their background on the popular video conferencing app, [Zoom](https://www.trendhunter.com/trends/do-it-for-the-flavor). The campaign's official name is #HomeOfTheBillboards -- a clever hashtag that nods to the chain's logo as well as the current climate. To redeem one's prize, consumers must simply tweet a screenshot of their Burger King billboard background using the campaign hashtag. From there, the chain will DM a 'buy one get one free' coupon that can be accessed through the Burger King app. Image Credit: Burger King ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 74% | Activity: 86% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **At-home Advertising:** The rise of remote work and virtual communication platforms opens up opportunities for brands to create unique at-home advertising experiences. - **Gamification Marketing:** Using gamification elements like interactive backgrounds and social media challenges can enhance brand engagement and generate buzz among consumers. - **Social Media Promotions:** Incentivizing consumers to participate in social media promotions can drive online conversations, boost brand awareness, and increase customer loyalty. ### Sectors Adopting This - **Fast Food:** Fast food chains can leverage creative advertising campaigns like interactive Zoom backgrounds to reach audiences in a more engaging and personalized way. - **Advertising:** The advertising industry can explore innovative methods, such as at-home advertising experiences and gamification marketing, to adapt to changing consumer behaviors and preferences. - **Technology:** Technology companies can capitalize on the growing demand for virtual communication platforms by developing tools and features specifically designed for interactive brand promotions. ## Related on Trend Hunter - [Glitchy Burger Campaigns](https://www.trendhunter.com/trends/burger-glitch.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [QSR Menu Billboard Campaigns](https://www.trendhunter.com/trends/real-size-campaign.md) - [Gamer-Centric Fast Food Campaigns](https://www.trendhunter.com/trends/burger-to-king.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Free Vegan Fast-Food Promotions](https://www.trendhunter.com/trends/whopper-swapper.md) - [Consumer-Driven QSR Burger Contests](https://www.trendhunter.com/trends/million-dollar-whopper-contest.md) - [Inventive Fast Food Campaigns](https://www.trendhunter.com/trends/double-char.md)