# AI-Created Burger Ads Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor By Laura McQuarrie | Published 2023-06-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/burger-ads References: [designtaxi](https://designtaxi.com/news/423805/Burger-King-Bites-Back-At-The-Competition-With-ChatGPT-Generated-Poster/) & [davidtheagency](https://www.davidtheagency.com/)  AI is becoming more and more prevalent in marketing and recently, two of the largest fast food chains in the world created burger ads using [ChatGPT](https://www.trendhunter.com/trends/ai-generated-pizza). In Brazil, [McDonald's](https://www.trendhunter.com/trends/signature-collection-with-ai) kicked things off by asking ChatGPT "What is the most iconic burger in the world?" Days later, and in response to McDonald's ChatGPT-created poster, [Burger King Brazil](https://www.trendhunter.com/trends/whopper-island) asked ChatGPT "And which one is the biggest?" ChatGPT responded by stating that Burger King's Whopper is the biggest in terms of size and ingredients. With text colored to mimic the multi-colored ingredients of the burger, these Burger King billboards were placed in close proximity to its competitor's locations in São Paulo. AI-created ads provide marketers with the advantage of fast turnaround times while enabling dynamic brand conversations. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 83% | Activity: 89% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Why This Trend Is Growing - **AI-created Marketing:** Fast food chains are using AI-generated ads to engage in dynamic brand conversations and compete with their rivals. - **Augmented Reality Advertising:** Integrating AI-generated visuals with AR technology could create the next wave of attention-grabbing marketing campaigns. - **Real-time Market Responses:** AI-generated marketing content could provide brands with the ability to respond quickly to market trends and consumer demands. ### Industries Being Reshaped - **Fast Food:** AI-generated marketing campaigns could help fast food chains stand out in a crowded marketplace and increase sales. - **Advertising:** AI-generated advertising has the potential to revolutionize the industry by providing marketers with faster turnaround times and more personalized content. - **Technology:** Innovations in AI-generated marketing could create new opportunities for companies involved in artificial intelligence and machine learning technology. ## Related on Trend Hunter - [AI-Generated QSR Items](https://www.trendhunter.com/trends/signature-collection-with-ai.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md) - [AI-Fuelled QSR Animated Commercials](https://www.trendhunter.com/trends/mcdonalds-japan-1.md) - [AI-Generated Pizzas](https://www.trendhunter.com/trends/ai-generated-pizza.md) - [Branded AI-Generated Short Films](https://www.trendhunter.com/trends/aigenerated-short-films.md) - [AI-Centric Brand Campaigns](https://www.trendhunter.com/trends/chatgpts-first-major-brand.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [AI-Generated Ketchup Ads](https://www.trendhunter.com/trends/It-has-to-be-Heinz-1.md) - [AI-Generative Chocolate Campaigns](https://www.trendhunter.com/trends/kitkat.md)