# Stylish Standalone Smartwatches The Burg 12 Smartwatch Doesn't Need To Be Paired With a Smartphone By Rahul Kalvapalle | Published 2014-11-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/burg-12 References: [gizmag](http://www.gizmag.com/burg-12-smartwatch-phone/34767/) & [thomas-pr](http://www.thomas-pr.com/burg/burg12walmartrelease.html) The Burg 12 is a [smartwatch](https://www.trendhunter.com/trends/doro-watch), designed by Hermen van den Burg, that allows users to enjoy smartphone functionality without having to pair the device with a smartphone. The Burg 12 runs on a proprietary software that allows the user to make calls and send texts without having to pair it with a smartphone. The impressive stand-alone abilities also apply to the radio, music player, calendar and calculator, while an on-board camera lets users capture and view photos. The device's display bears a 240 x 240 resolution, making for 226 pixels per inch. The Burg 12's features aren't completely unique in themselves, but what makes this product stand out is its price -- it is [available for just $199](https://www.trendhunter.com/trends/nothing-cmf-watch-3-pro) from [Walmart](https://www.trendhunter.com/trends/galaxy-watch-ultra), although users have to pay for their own line once the included prepaid SIM runs out. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 88% | Activity: 89% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Stand-alone Smartwatches:** Disruptive innovation opportunity: Develop smartwatches that offer full functionality without the need for a smartphone connection. - **Proprietary Software:** Disruptive innovation opportunity: Create custom software for smartwatches that allows for independent operation and expanded capabilities. - **Affordable Smartwatches:** Disruptive innovation opportunity: Introduce low-cost smartwatches to make advanced wearable technology more accessible to a wider range of consumers. ### Sectors Adopting This - **Consumer Electronics:** Disruptive innovation opportunity: Design and manufacture smartwatches that prioritize stand-alone functionality and offer innovative features. - **Mobile Networks:** Disruptive innovation opportunity: Collaborate with smartwatch makers to provide affordable and flexible data plans for standalone smartwatches. - **Retail:** Disruptive innovation opportunity: Partner with smartwatch manufacturers to offer affordable and feature-rich smartwatches through retail channels. ## Related on Trend Hunter - [Earbud-Equipped Smartwatches](https://www.trendhunter.com/trends/watchout-wearpods.md) - [Low-Cost Feature-Packed Smartwatches](https://www.trendhunter.com/trends/cmf-watch-pro.md) - [Unibody Ceramic Smartwatches](https://www.trendhunter.com/trends/rogbid-z10.md) - [Accessible LTE-Enabled Smartwatches](https://www.trendhunter.com/trends/samsung-galaxy-watch-fe-lte.md) - [Collaboration Budget-Friendly Smartwatches](https://www.trendhunter.com/trends/new-moto-watch.md) - [Omni-Compatible Budget Smartwatches](https://www.trendhunter.com/trends/motorola-moto-watch-120.md) - [Active Lifestyle-Focused Smartwatches](https://www.trendhunter.com/trends/aurafit-g12.md) - [Simply Designed Smart Watches](https://www.trendhunter.com/trends/doro-watch.md) - [Haute Hyper-Affordable Smartwatches](https://www.trendhunter.com/trends/nothing-cmf-watch-3-pro.md)