# Traceable QR Labels Bureau Veritas' 'Origin' Label Lets Customers View a Product's Journey By Laura McQuarrie | Published 2018-03-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bureau-veritas-origin References: [businesswire](https://www.businesswire.com/news/home/20180228006159/en/Bureau-Veritas-Launches-Origin-World%E2%80%99s-Blockchain-Based-Complete) & [bureauveritas](http://www.bureauveritas.com) At the upcoming Global Food Safety Conference in Tokyo, Japan, [Bureau Veritas](https://www.trendhunter.com/trends/book-of-birkenstock)' '[Origin](https://www.trendhunter.com/trends/the-origin-bar)' is set to be introduced as "the world’s first traceability label to give consumers a complete end-to-end proof of a product’s journey." The [blockchain-based solution](https://www.trendhunter.com/trends/blockchain-backed-natural-diamonds) takes the form of a QR code that can be scanned to provide consumers with a complete overview of the product's journey. As well as the appeal that the traceable label offers to consumers, Origin aims to provide businesses in the food industry with a cost-effective solution for controlling the supply chain, as well as managing product recalls in real-time. As Vincent Bourdil, Vice-President Food at Bureau Veritas describes: "Origin is a win-win solution not just for consumers, but also for retailers, suppliers, processors and manufacturers, as it adds value to the final product." ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 53% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Blockchain-based Traceability:** Utilizing blockchain technology to create traceability and transparency in product journeys, providing consumers with complete information. - **QR Code Traceable Labels:** Using QR codes on product labels to enable consumers to scan and access detailed information about the product's journey. - **Real-time Supply Chain Control:** Implementing innovative solutions to manage supply chains, enabling businesses to monitor and control the movement of products in real-time. ### Industries Being Reshaped - **Food Industry:** Implementing traceability solutions to enhance transparency and trust in the food supply chain, creating a competitive advantage. - **Retail Industry:** Leveraging traceable labels to provide customers with detailed information about products, improving customer experience and loyalty. - **Manufacturing Industry:** Adopting real-time supply chain control solutions to improve operational efficiency and reduce costs in the manufacturing process. ## Related on Trend Hunter - [Traceable Moroccan Olive Oils](https://www.trendhunter.com/trends/moroccan-olive-oil.md) - [Hyper-Traceable Pet Foods](https://www.trendhunter.com/trends/goodlands.md) - [Environmental Smart Packaging](https://www.trendhunter.com/trends/iqrcode.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [Authenticating Digital Cheese Aids](https://www.trendhunter.com/trends/cheese-tracker.md) - [Sustainable Sourceable Packagings](https://www.trendhunter.com/trends/securikett.md) - [Edible QR Codes](https://www.trendhunter.com/trends/interiqr.md) - [Transparent Cannabis QR Codes](https://www.trendhunter.com/trends/veritas-fine-cannabis.md) - [QR-Based Product Validation Systems](https://www.trendhunter.com/trends/mx-authenticity-check.md)