# Slithering Watches Burberry's Wrap Strap Watches Look Like Snakes By Tisah Tucknott | Published 2009-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/burberrys-wrap-strap-watches References: [loudreams](http://www.loudreams.com/2009/05/14/burberry-wrap-strap-09-watches/) & [uk.burberry](http://uk.burberry.com/fcp/product/clothing-accessories/Watches/LEATHER-TRIPLE-WRAP-WATCH/10000005131) [Burberry](https://www.trendhunter.com/trends/box-sneaker) recently previewed their Wrap Strap Watch at the Burberry Prorsum Spring/Summer 2009 men's runway show. The Wrap Strap Watch has an urban chic feel to it and seems to be inspired by safari colors. These classy timepieces contain military-like dials, while the hour and minute hands are in Luminova. You can pick one of these Swiss-made, snake-like Wrap Strap Watches in Burberry stores for around $500. **Implications** - With the recent economic downturn, many consumers are looking to dress casually as empathetic solidarity for their peers. The fashion industry is thus offering luxury goods with watered-down looks to meet this consumer demand. Corporations can expect their competitors to follow suit and introduce less luxurious design elements into their product lines. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 54% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Casual Luxury:** Opportunity to offer luxury goods with more casual and approachable designs to meet consumer demand during economic downturn. - **Watered-down Looks:** Innovation opportunity to introduce less luxurious design elements into product lines to appeal to cost-conscious consumers. - **Safari-inspired:** Potential for incorporating safari colors and themes into fashion accessories to create a unique and on-trend appeal. ### Who This Affects Most - **Fashion:** Fashion industry can capitalize on the trend for casual luxury by offering watered-down looks and safari-inspired designs in their product lines. - **Luxury Goods:** Opportunity for luxury goods industry to adapt their designs to meet consumer demand for more casual and affordable luxury options. - **Accessories:** Innovation opportunity for accessories industry to incorporate safari colors and themes into their products, such as watches, to appeal to trendy consumers. ## Related on Trend Hunter - [Lunar New Year Timepieces](https://www.trendhunter.com/trends/year-of-the-snake-swatch-collection.md) - [Inaugural Slick Watch Collections](https://www.trendhunter.com/trends/rag-bone1.md) - [Lunar New Year-Celebrating Timepieces](https://www.trendhunter.com/trends/year-of-the-snake1.md) - [Military Jacket-Adorned Timepieces](https://www.trendhunter.com/trends/new-slim-dherms.md) - [Serpent-Inspired Luxe Timepieces](https://www.trendhunter.com/trends/serpenti-collection.md) - [Affordable Luxurious Patterned Watches](https://www.trendhunter.com/trends/type-10.md) - [Opulent LNY-Inspired Wristwatches](https://www.trendhunter.com/trends/propilot-x-calibre-115.md) - [Hip 90s Ski Watches](https://www.trendhunter.com/trends/snow-beach-bear-watch.md) - [Shirt Cuff-Integrated Timepieces](https://www.trendhunter.com/trends/cuff-watch.md)