# Authentic Store Designs Burberry's Elevated Flagship Store Stays True to the Brand's Aesthetic By Francesca Mercurio | Published 2021-08-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/burberry References: [dezeen](https://www.dezeen.com/2021/08/10/burberry-london-flagship-vincenzo-de-cotiis/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+dezeen+%28Dezeenfeed%29) & [decotiis.it](https://www.decotiis.it/) Italian architect Vincenzo De Cotiis has elevated [Burberry's](https://www.trendhunter.com/trends/burberry-store) London flagship store with a design inspired by the brand's signature pattern. The store is located in Knightsbridge, London, and takes up a three-storied retail spot. The design is completed with checkered tiles and mirrored lighting grids - all alluding to the brand's signature raincoat pattern. De Cotiis was inspired by the domestic sphere and wanted to make the space feel like a home - one where customers feel comfortable roaming about. Burberry's core colors - beige, black, white, and red - are found throughout the retail space, woven into specific design elements. The space is finished with glossy white floors and stands, which open the space and create a gallery-like atmosphere. The architect equally draws on the classical Knightsbridge architecture through a custom-made island used to display footwear. Image Credit: Vincenzo De Cotiis ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 76% | Activity: 16% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Key Themes Behind This Trend - **Signature Pattern Store Designs:** Creating retail spaces that incorporate a brand's signature pattern for immersive experiences. - **Domestic-inspired Retail Design:** Drawing inspiration from the familiar home aesthetic to create a more welcoming retail experience. - **Gallery-like Retail Spaces:** Designing retail spaces that feel more like galleries to create a high-end, luxury shopping experience. ### Where This Applies - **Fashion Industry:** Opportunities for fashion brands to create immersive, signature retail spaces that better reflect the brand aesthetic and create customer loyalty. - **Architecture Industry:** Potential for architects to apply domestic and residential design concepts to commercial retail spaces to create more welcoming and comfortable shopping environments. - **Luxury Retail Industry:** Opportunities for luxury brands to create high-end, gallery-like retail spaces that elevate the in-store shopping experience and create a unique selling proposition. ## Related on Trend Hunter - [Minimally Designed Fashion Boutiques](https://www.trendhunter.com/trends/burberry-store.md) - [Sculptural Luxury Fashion Stores](https://www.trendhunter.com/trends/new-store-in-milan.md) - [Luxury Flagship Redesigns](https://www.trendhunter.com/trends/luxury-flagship-redesign.md) - [Color-Accented Flagship Stores](https://www.trendhunter.com/trends/valentino-flagship-stores.md) - [Curated Intimate Retail Experiences](https://www.trendhunter.com/trends/alaa-flagship-store.md) - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Raw Architecture-Inspired Retail Interiors](https://www.trendhunter.com/trends/balenciaga-flagship-store.md) - [Luxurious Retail Boutiques](https://www.trendhunter.com/trends/luxurious-retail-boutique.md) - [Italy-Inspired Luxe Fashion Stores](https://www.trendhunter.com/trends/bottega-veneta-store.md)