# Dark Rebel Fashion HUGE Magazine Shows off the Burberry Prorsum SS 2011 Lookbook By Matt Ho | Published 2011-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/burberry-prorsum-ss-2011 References: [hypebeast](http://hypebeast.com/2011/03/huge-burberry-prorsum-2011-springsummer-lookbook/) & [ca.burberry](http://ca.burberry.com/store/) Japanese men's magazine HUGE has put out some pictures of the [Burberry](https://www.trendhunter.com/trends/burberry-summer-2024) Prorsum SS2011 lookbook. The photoshoot depicts a dark setting with a male model wearing the latest clothes from the upcoming collection. Much like the spread itself, the Burberry Prorsum SS2011 outfits have a dark undertone. Fans of Burberry will be happy to know that the company hasn't lost its touch with high-end clothing that can have a bit of a casual touch. The [leather jacket](https://www.trendhunter.com/trends/at-the-edge-of-time) is incredibly badass, with layers of zippers and buttons showing off a punk-rock vibe. If you haven't had enough, there are also the leather pants, the [classy trench jacket](https://www.trendhunter.com/trends/comme-des-garons-3) and blazer for something a little more formal, and a pair of sleeveless mesh shirts. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 37% | Activity: 37% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Dark Rebel Fashion:** Disruptive innovation opportunity: Creating edgy and rebellious fashion designs that appeal to a niche market. - **High-end Casual Clothing:** Disruptive innovation opportunity: Developing upscale casualwear that combines comfort and style for the modern consumer. - **Punk-inspired Leather Jackets:** Disruptive innovation opportunity: Designing leather jackets with unique features like multiple zippers and buttons to capture the punk-rock aesthetic. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Incorporating dark undertones and edgy elements into mainstream fashion brands to attract a wider customer base. - **Luxury Retail:** Disruptive innovation opportunity: Expanding the luxury retail market by offering high-end clothing with a more casual and accessible touch. - **Streetwear:** Disruptive innovation opportunity: Fusing elements of street fashion and high-end design to create a new category of urban luxury apparel. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Bright Timeless Spring Series](https://www.trendhunter.com/trends/rudsak-spring-2024-collection.md) - [Timeless Clothing Collections](https://www.trendhunter.com/trends/burberry-classics.md) - [Reimagined Studded Trench Coats](https://www.trendhunter.com/trends/comme-des-garons-3.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)