# Dapper Duo Fashion The Burberry Prorsum Pre-Fall 2012 Collection is Cute Yet Sophisticated By Meghan Young | Published 2011-12-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/burberry-prorsum-pre-fall-2012 References: [fashionising](http://www.fashionising.com/pictures/b--burberry-prorsum-direction-14631.html) & [burberry](http://www.burberry.com/) There is an interesting mix of cuteness and sophistication in the [Burberry](https://www.trendhunter.com/trends/burberrys-holiday-campaign) Prorsum Pre-Fall 2012 collection. While the cuts and pieces seen throughout the line are incredibly dapper -- for both men and women -- there are some interesting prints knitted into a number of sweaters. These images include puppies and owls. It seems that even this [upscale fashion house](https://www.trendhunter.com/trends/burberry-x-highgrove) is set on embracing some hipster fads next year. A contemporary approach to what could be considered [stuffy British fashion](https://www.trendhunter.com/trends/baracuta-x-barbour), the Burberry Prorsum Pre-Fall 2012 collection is anything but. With a 60s and 70s appeal, there is more of a sense of playfulness in each look despite how straight-laced the line appears at first and even second glance. The beauty about this collection is its subtlety. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 70% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Playful Sophistication:** Incorporating elements of cuteness and sophistication, there is an opportunity for brands to create fashion collections that balance fun and elegance. - **Printed Knits:** The use of printed knits featuring unconventional designs, such as puppies and owls, presents a disruptive innovation opportunity for fashion brands to introduce unique and eye-catching patterns. - **Redefining British Fashion:** The Burberry Prorsum Pre-Fall 2012 collection challenges traditional perceptions of British fashion by infusing a contemporary and playful twist, opening up space for disruptive innovation in the industry. ### Industries Being Reshaped - **Fashion:** The fashion industry can leverage the trend of playful sophistication and incorporate unconventional prints in their collections to attract a wider consumer base. - **Textile Manufacturing:** The demand for printed knits with unique and eye-catching designs can drive innovation in textile manufacturing, allowing for the production of more intricate and customized patterns. - **Luxury Brands:** Luxury brands can explore redefining their image by embracing a more playful and contemporary approach to fashion, catering to younger and trend-conscious consumers. ## Related on Trend Hunter - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Timeless Clothing Collections](https://www.trendhunter.com/trends/burberry-classics.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Luxury Lunar Year Capsules](https://www.trendhunter.com/trends/luxury-lunar-year.md) - [Hyper-Realistic Faux Fur Collections](https://www.trendhunter.com/trends/ducies-fw25-collection.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md)