# Faux Military Menswear The Burberry Prorsum AW 2010 Line is Sleek and Chic By Meghan Young | Published 2010-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/burberry-prorsum-aw-2010 References: [swipelife](http://swipelife.com/2010/01/15/burberry-prorsum-mens-fall-2010-preview/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [burberry](http://www.burberry.com/) I’m actually really into the whole military look that is reemerging this year, especially the [Burberry](https://www.trendhunter.com/trends/burberry-classics) Prorsum AW 2010 collection for men. Sleeker and more chic than the heavier combat gear I’m used to seeing, this [luxury brand](https://www.trendhunter.com/trends/louis-vuitton-fall-2026) has definitely taken it to the next level. I agree with SwipeLife.com that the [military motif](https://www.trendhunter.com/trends/bw-army-lux) will probably continue strong for ages to come, yet the Burberry Prorsum AW 2010 line shows exactly why people will be doing a double take for them. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 75% | Activity: 88% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Faux Military Fashion:** Disruptive innovation opportunity: Develop new materials and techniques to create luxury faux military apparel with sleek and chic designs. - **Reemerging Military Aesthetic:** Disruptive innovation opportunity: Collaborate with designers to create modern military-inspired collections for men that combine functionality and fashion. - **Luxury Menswear Collections:** Disruptive innovation opportunity: Leverage the popularity of military fashion to create high-end menswear lines that offer a sophisticated twist on traditional combat gear. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Explore new ways to incorporate military aesthetics into fashion designs, appealing to a wide range of consumers. - **Textile Manufacturing:** Disruptive innovation opportunity: Develop advanced synthetic materials that mimic the look and feel of military-grade fabrics, opening up new possibilities for luxury menswear. - **Luxury Goods:** Disruptive innovation opportunity: Create exclusive collaborations between high-end fashion brands and military-inspired designers, attracting affluent consumers seeking unique and stylish apparel. ## Related on Trend Hunter - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Timeless Clothing Collections](https://www.trendhunter.com/trends/burberry-classics.md) - [Golden-Age Hollywood-Inspired Menswear](https://www.trendhunter.com/trends/vintage-styles.md) - [Spring-Ready Militaristic Streetwear](https://www.trendhunter.com/trends/alpha-industries-2.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Luxe Leather-Lined Plaid Sneakers](https://www.trendhunter.com/trends/terrace-sneaker.md)