# Translucent Couture Capes Slick Rainwear Featured in the Burberry London AW11 Campaign By Katherinev123 | Published 2011-11-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/burberry-london-aw11 References: [designscene.net](http://www.designscene.net/2011/11/burberry-november.html#more-87945) & [burberry_](http://www.burberry.com) Couture house [Burberry](https://www.trendhunter.com/trends/back-to-the-city) is known for its [timeless, classic trench coats](https://www.trendhunter.com/trends/comme-des-garons-3), but it has released a series of sleek see-through plastic capes, featured in the Burberry London AW11 campaign, that are sure to get fashionistas hearts fluttering for several seasons (or more). Available in both a men's and women's version, the chic rain capes appear in this Burberry London AW11 ad campaign, which was photographed by famed fashion photographer Mario Testino. The campaign stars Felicity [Jones](https://www.trendhunter.com/trends/m1-watch-1) and Jake Cooper, who look decidedly cool and chic as they sport Burberry's latest fall weather staples. On Jones' head rests a black and white cow-print fur hat that is both chic and quirky at the same time. The video shown here is a behind-the-scenes look at the Burberry London AW11 campaign shoot. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 60% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Translucent Rainwear:** Opportunity for fashion brands to create stylish and functional rainwear using translucent materials. - **Couture Campaigns:** Opportunity for luxury fashion brands to incorporate unique and eye-catching elements in their advertising campaigns. - **Fur Accessories:** Opportunity for designers to create fashion-forward and unconventional fur accessories. ### Sectors Adopting This - **Fashion:** Fashion brands can capitalize on the trend by creating innovative rainwear collections. - **Luxury Goods:** Luxury fashion brands can attract attention and differentiate themselves through creative advertising campaigns. - **Accessories:** Designers can explore unconventional materials and designs for fur accessories to meet the changing demands of consumers. ## Related on Trend Hunter - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Timeless Clothing Collections](https://www.trendhunter.com/trends/burberry-classics.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md) - [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md) - [Reimagined Studded Trench Coats](https://www.trendhunter.com/trends/comme-des-garons-3.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Luxe Leather Trenchcoats](https://www.trendhunter.com/trends/leather-trenchcoat.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md)