# Festive Velvety Lip Colors The 'Burberry Liquid Lip Velvet' Line Was Updated for the Holidays By Riley von Niessen | Published 2020-10-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/burberry-liquid-lip-velvet References: [thebay](https://www.thebay.com/?gjdnjkg) & [ca.burberry](https://ca.burberry.com/liquid-lip-velvet-fawn-rose-no09-p40363591) Ahead of the holiday season this year, it was announced that the 'Burberry Liquid Lip Velvet' collection would be updated with a selection of festive shades that will be available for a limited time only. The festive shades will be offered exclusively at Hudson's Bay. The liquid lipstick line is granted two new shades: 'Festive Red' and 'Russet.' Both shades boast versatile hues of red, with one featuring orange accents, and the other spotlighting a darker burgundy. Once applied, the lipsticks provide a bold and matte finish that will last throughout the day—making them well-suited to holiday family gatherings where food and drinks might be offered. In addition to its holiday 2020 shades, Burberry offers its rich Liquid Lip Velvet line in a wide array of other red, nude, pink, and purple shades. Image Credit: Burberry ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 27% | Activity: 25% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Limited Time Only Festive Colors:** The popularity of limited edition holiday colors presents the opportunity for cosmetics brands to create exclusive collections that capitalize on seasonal excitement. - **Long-lasting Bold Matte Finish:** The demand for long-lasting, bold matte finishes presents potential innovation opportunities for cosmetics brands to develop advanced formulas that extend wear time without compromising texture or comfort. - **Expanded Shade Ranges:** Brands can leverage the success of limited edition collections by expanding their core shade ranges to include popular, seasonal colors that attract consumers year-round. ### Who This Affects Most - **Cosmetics:** Cosmetics brands can drive sales during holiday seasons by launching exclusive limited edition collections of festive lip colors. - **Retail:** Department stores and beauty retailers can generate sales and build brand loyalty by carrying exclusive holiday color collections that will only be available for a limited time. - **Fashion:** Fashion brands can leverage the popularity of seasonal color trends to expand their product offerings and attract consumers who want to incorporate trending colors into their everyday looks. ## Related on Trend Hunter - [Flattering Rose-Mauve Lip Sets](https://www.trendhunter.com/trends/3piece-lip-set.md) - [Romantic Statement Lipsticks](https://www.trendhunter.com/trends/vamp-lipstick.md) - [Limited-Edition Luminous Matte Lipstick](https://www.trendhunter.com/trends/luminous-matte.md) - [Intensely Pigmented Lipsticks](https://www.trendhunter.com/trends/reserve-lip-color.md) - [Opulent Satin Lipsticks](https://www.trendhunter.com/trends/lunar-new-year-lipsticks.md) - [Versatile Finish Lipstick Sets](https://www.trendhunter.com/trends/dress-code-set.md) - [Affordable Holiday Makeup Kits](https://www.trendhunter.com/trends/limitededition-makeup-holiday-kits.md) - [Weightless Matte Lipsticks](https://www.trendhunter.com/trends/petal-bouche-matte.md) - [Lip Oil Shade Additions](https://www.trendhunter.com/trends/dream-lip-oil-range.md)