# Mythical Creature Cologne Ads New Ad for 'Burberry Hero' Sees Adam Driver Transform Into a Centaur By Niko Pajkovic | Published 2021-07-29 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/burberry-hero References: [thedrum](https://www.thedrum.com/news/2021/07/28/ad-the-day-adam-driver-s-burberry-debut-sees-actor-morph-sexy-centaur) & [burberry](http://burberry.com) Burryberry has selected Adam Driver to be the face of its latest 'Burberry Hero' cologne; the release of which was accompanied by a [bizarre, minute-long commercial](https://www.trendhunter.com/trends/axe-campaign) that features the Star Wars actor morphing into a centaur. In a series of cuts, viewers watch as Driver runs shirtless on the beach alongside a [galloping horse](https://www.trendhunter.com/trends/scentbird-year-of-the-horse-capsule). Together, Driver and the horse dive into the blue seawater and proceed to swim in a melodramatic fashion. The ad ends as Driver emerges from the water, now a silhouette of a half-man, half-horse. With the launch of the 'Burberry Hero' campaign, the Oscar-nominated actor joins other [notable Burberry ambassadors](https://www.trendhunter.com/trends/burberry-x-highgrove) such as Kendall Jenner, FKA Twigs, and Marcus Rashford. Driver is, however, the only celebrity to be transformed into a mythical creature by the brand – surely, an achievement worthy of bragging rights. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 5% | Activity: 61% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **Mythical Creature Marketing:** Brands could explore marketing techniques that involve the use of mythological creatures in their campaigns to create a unique and memorable experience for consumers. - **Celebrity Transformation Ads:** Brands can capitalize on the trend of using popular celebrities by transforming them into different characters and creatures to generate buzz around their products. - **Melodramatic Fashion Ads:** Fashion brands can consider using melodramatic and cinematic techniques in their advertising to create an emotional connection with audiences and showcase their products in unique ways. ### Where This Applies - **Fragrance Industry:** Fragrance brands could experiment with unique marketing techniques to stand out in a crowded market and appeal to younger audiences attracted to innovative campaigns. - **Celebrity Endorsement Industry:** Celebrity endorsement agencies could leverage the trend of celebrity transformation ads to offer their clients a unique and eye-catching way to promote their products. - **Fashion Industry:** Fashion companies can explore new and creative ways to showcase their products through melodramatic fashion ads that create a memorable brand experience for consumers. ## Related on Trend Hunter - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Streaming Series Deodorants](https://www.trendhunter.com/trends/the-witcher.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Tongue-in-Cheek Spirit Campaigns](https://www.trendhunter.com/trends/lidl-ben-bracken-islay-single-malt.md) - [Revived Archival Logos](https://www.trendhunter.com/trends/archival-logo.md)