# Adventurous Fruity Fragrances The New Burberry Her Eau De Parfum Boasts a Youthful and Chic Scent By Riley von Niessen | Published 2018-11-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/burberry-her References: [ca.burberry](https://ca.burberry.com/burberry-her/) Ahead of the holiday season, [Burberry](https://www.trendhunter.com/trends/burberry-2) Her was released, a versatile eau de parfum that's made for the bold Londoner that embodies the "creative metropolis" with a lively style and unhindered spirit. To represent this, Burberry tapped famed model and actor Cara Delevingne for the accompanying campaign, who was photographed by Juergen Teller. The fragrance boasts notes of [red and dark berries](https://www.trendhunter.com/trends/strawberry-jam-by-the-7-virtues), such as blueberry, raspberry, and blackcurrant. Other notes include jasmine and violet, as well as amber and musk. This makes for a well-balanced and memorable result, which can be worn for virtually any occasion. In addition to the eau de parfum, Burberry has launched a body lotion, shower gel, and scented deodorant for Her. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 28% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Adventurous Fruity Fragrances:** Burberry's release of Burberry Her offers a new trend of adventurous fruity fragrances, providing an opportunity for perfume companies to create bold and vibrant scents. ### Industries Being Reshaped - **Perfume:** The perfume industry can take advantage of the trend of adventurous fruity fragrances by creating innovative and unique fragrance formulations that incorporate bold fruit notes. - **Fashion:** The fashion industry can tap into the trend of adventurous fruity fragrances by collaborating with perfume brands to create perfume-inspired clothing and accessories that match the vibrant and youthful scents. - **Beauty:** The beauty industry can benefit from the trend of adventurous fruity fragrances by developing complementary products such as fruity-scented skincare and makeup lines that enhance the overall fragrance experience. ## Related on Trend Hunter - [Garden-Invoked Fruity Body Mists](https://www.trendhunter.com/trends/berry-kiss.md) - [Bold Raspberry-Infused Fragrances](https://www.trendhunter.com/trends/libre-berry-crush.md) - [Feminine Sophisticated Luxe Fragrances](https://www.trendhunter.com/trends/fragaria.md) - [Unconventional Fruity Body Mists](https://www.trendhunter.com/trends/body-mist-collection.md) - [Multifaceted Personal Fragrances](https://www.trendhunter.com/trends/hm-beauty-fragrance.md) - [Festival-Inspired Fragrances](https://www.trendhunter.com/trends/carnivale.md) - [Fruity NYC-Inspired Fragrances](https://www.trendhunter.com/trends/dkny-be-delicious-orchard-st.md) - [Unisex Perfume Launches](https://www.trendhunter.com/trends/balestra-1924.md) - [Wearable Fragrance Sprays](https://www.trendhunter.com/trends/parfum-intense-purse-spray.md)