# Interactive Luxury Campaigns Burberry Fall/Winter 2010 Spread Lets You Control Its Appearance By Zoe Badley | Published 2010-06-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/burberry-fall-winter-2010 References: [designscene.net](http://www.designscene.net/2010/06/burberry-interactive-fall-winter-201011.html) & [burberry](http://www.burberry.com) The [Burberry](https://www.trendhunter.com/trends/burberrys-holiday-campaign) Fall/Winter 2010 campaign is so desirable that it hurts all over. Always one to opt for a simple editorial, Burberry has an added element this time around. The Burberry Fall/Winter 2010 campaign has actually gone interactive. On the site you can now not only view the pictures, but rotate, drag images and pause. Be sure to check out the gallery for more amazing shots from the 2010 spread. **Implications** - An [interactive campaign](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood) like this is not only fashion-forward, but futuristic and unique. While it's gimmicky in nature, it is also a great way to offer a variety of perspectives on the fashion that may appeal to a wider range of audiences. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 90% | Activity: 65% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Interactive Campaigns:** Creating interactive campaigns that provide a unique or futuristic experience is a potential trend for businesses looking to reach wider audiences. - **Visual Storytelling:** Using storytelling through interactive visual experiences is a potential trend for luxury brands to showcase their products in an innovative way. - **Mixed Reality Advertising:** Developing mixed reality advertising campaigns that blur the line between reality and virtual reality can be a potential disruptive innovation opportunity for luxury brands. ### Where This Applies - **Luxury Fashion:** Interactive luxury campaigns like Burberry's 2010 campaign provide a unique and creative way for luxury fashion brands to showcase their products and reach a wider audience. - **Marketing and Advertising:** As the digital space evolves, the marketing and advertising industry has the potential to adopt interactive and mixed reality experiences to engage consumers in a unique and memorable way. - **Creative Technology:** Creating interactive and immersive experiences with creative technology for luxury brands can be a potential disruptive innovation opportunity for the creative tech industry. ## Related on Trend Hunter - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Luxury Festive Campaigns](https://www.trendhunter.com/trends/happy-together.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)