# The Return of Romance Burberry's Melancholy Fall 08-09 Campaign By Ayman | Published 2008-06-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/burberry-fall-08-09-campaign References: [catwalkqueen](http://www.catwalkqueen.tv/2008/06/rosie_huntingto.html) [Burberry](https://www.trendhunter.com/trends/burberry-2) brings romance back with a 'melancholy' campaign for its Fall 2008-9 collection. The subdued black and white ads star actor Sam Riley and model Rosie Huntington-Whiteley. Fashion photographer *Mario Testino* shot the ads at Kensington Gardens in London. The new campaign is a dramatic departure from the Burberry's spring/summer 2008's rock-inspired campaign which featured Supermodel Agyness Deyn. Burberry's Christopher Bailey was quick to dismiss rumors of a falling out, "Agyness is a huge part of the Burberry family and a personal friend. We've worked with her for several years and I am thrilled she will continue to star in our fragrance campaign." ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 82% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Romantic Fashion:** The use of melancholic imagery in fashion campaigns inspires a return to romance. - **Black and White Photography in Advertising:** The use of black and white photography in advertising evokes an emotive response from consumers and is a trend worth exploring. - **Celebrity Endorsements:** Celebrities continue to be effective brand ambassadors, as seen in Burberry's use of actor Sam Riley and model Rosie Huntington-Whiteley in their Fall 2008-9 campaign. ### Who This Affects Most - **Fashion:** Fashion brands can incorporate melancholic imagery into their campaigns to bring back romance and evoke emotion in consumers. - **Advertising:** The use of black and white photography in advertising is a trend that can be explored by brands to stand out and evoke an emotive response from consumers. - **Celebrity Endorsement:** Brands can utilize celebrities as effective brand ambassadors to connect with consumers and increase brand awareness. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Opulent Valentine's Collections](https://www.trendhunter.com/trends/burberry-2.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Revived Archival Logos](https://www.trendhunter.com/trends/archival-logo.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)