# Vanishing Fall Editorials This Snapchat Campaign Innovatively Debuts the New Burberry Collection By Charlotte Joyce Kidd | Published 2015-09-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/burberry-collection References: [mashable](http://mashable.com/2015/09/21/burberry-preview-on-snapchat/?utm_source=feedly&utm_medium=webfeeds) & [qz](http://qz.com/505738/burberrys-new-collection-will-debut-on-the-vanishing-photo-app-snapchat/) The [Burberry](https://www.trendhunter.com/trends/back-to-the-city) collection for Fall/Winter isn't the only new launch for the classic fashion label. Burberry is also branching out and expanding its successful social media presence into new and exciting platforms. Burberry has long been at the forefront of the push to use social media to the advantage of branding and marketing. The upscale British label is maintaining that position by pushing its own frontiers. After recently being the first brand to launch its own [Apple](https://www.trendhunter.com/trends/balenciaga-app) music channel, Burberry is using [Snapchat](https://www.trendhunter.com/trends/prada-and-miu-miu) to debut the Fall/Winter Burberry collection. Followers of Burberry Snapchat can view teaser videos, makeup tutorials, editorial photos and behind-the-scenes previews of the upcoming London Fashion Week release of the Fall/Winter 2016 Burberry collection -- but followers have to view the exclusive editorial content quickly, before it's erased. The campaign proves that Burberry's understanding of the power of social media is once again ahead of the curve. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 38% | Activity: 17% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Expanding Social Media Presence:** Fashion brands can gain a competitive advantage by expanding their social media presence on new and exciting platforms. - **Disappearing Content:** Incorporating disappearing content into social media campaigns can create a sense of exclusivity and urgency for viewers. - **Innovative Snapchat Campaigns:** Snapchat campaigns can be used innovatively to offer exclusive glimpses into new collections to followers. ### Industries Being Reshaped - **Fashion Industry:** Fashion brands like Burberry are leading the way in using social media to create innovative marketing campaigns that promote new collections. - **Social Media Industry:** Snapchat and other social media platforms that prioritize disappearing content are poised for growth as more fashion brands seek to create engaging social media campaigns. - **Marketing and Advertising Industry:** Innovative social media campaigns used by fashion brands like Burberry provide opportunities for marketing and advertising firms to create novel and effective campaigns for their clients. ## Related on Trend Hunter - [Luxury Handbag Social Integrations](https://www.trendhunter.com/trends/prada-and-miu-miu.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Shoppable AR Villages](https://www.trendhunter.com/trends/snapchat-winter-village.md) - [Immersive Luxe Fashion Installations](https://www.trendhunter.com/trends/burberry-streets.md) - [GenAI Fashion Lenses](https://www.trendhunter.com/trends/sponsored-ai-lens-on-snapchat.md) - [Luxury Festive Campaigns](https://www.trendhunter.com/trends/happy-together.md) - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Revived Archival Logos](https://www.trendhunter.com/trends/archival-logo.md) - [Luxury Department Store Takeovers](https://www.trendhunter.com/trends/burberry-and-harrods.md)